Computers are great in repeating while humans are very fool on doing that. On the other hand, humans are awesome creating while Computers are completely handicap on that field.
Normally we tend to think that some day will appear an analytics solution that will do anything for us, even making decisions.
We try to think and behave as computers instead of taking advantage of our Human Nature. We try to assign unanimated things the human status.
The thing is, computers can make decisions on new events. When something that never happened before appears computers are not able to deliver an efficient insight.
Your Web Analytics Solution will only able to provide you information, the same information that your mental model will analyze and generates an insight. But don’t worry, it’s great! Human potential is amazing.
If you expect from your Analytics tool more than what it can gives you, you will be very disappointed…it’s like when you girlfriend told you…It’s not you…it’s me.