Scorecards are a semi-standard structured type of report, supported by proven design methods and automation tools, that can be used by managers to keep track of the execution of activities by the staff within their control and to monitor the consequences arising from these actions (by Wikipedia), and looks like this: The problem I find in that type of scorecard is that there is no relation between the company strategy and the performed tactic activities, which are (if the scorecard is properly design) each one of the measured metrics. On the other hand, it’s not impossible to see either the cause and consequence relationship between the actions or how
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WEB ANALYTICS – THE STRATEGY FOR OVERCOMING THE RESISTANCE TO CHANGE
If you are in the middle of the process of convincing your boss to begin with the Web Analytics activities you will, as we already talked at my book Meta Analytics, definitely face a lot of troubles trying to make people (not just you boss) overcome the resistance to change. Don’t you ever underestimate the power of people resisting to change. So take a look at the following video and prepare for a very challenging ride.
Continue readingTowards an effective Analytics Governance implementation
Managers are downing in data, that’s not new. Analytics governance is the solution, but how do we start? Companies are systems composed by different areas and levels. Those areas and levels perform a very important role in the organization that will (or not) allows it to achieve (or not) its objectives. Said that it is important to understand how vital is the information system flow. Even when some people may think that this post is mainly focused on big corporations, it is not. Information flows will determine how effective is the decision making process into any company no matter how bit it is. If you have a
Continue readingTOWARDS QUALIFIED ANALYTICS PROFESSIONALS
I always enjoyed my analyst role. The idea of trying to find answers in a mess of data and information sounds incredible challenging to me, it is probably (I guess) like an adventure game or something like that (I’m not a expert gamer so I don’t really know the name of those games ). I’ve been an Analyst for more than 14 years and I’ve never got bored, actually the thing is getting even better. However for some reason some people believe that if you want to growth as a professional you have to climb up into the organization, which means, changing your role, which is in
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