This is a very good news, 4Q Survey the free Online Survey solution that allows you to find out why visitors are at your website, and whether or not they are completing their tasks (and if they aren’t, what’s getting in the way?), has launched a new feature that allows you integrate your surveys into your Google Analytics Account! So now you will be able to understand WHAT are your users doing and WHY! they are behaving like that. This is an incredible improvement and the good news is that since it is free you can use it whether you are a Corporation, a small company or a Blogger. As
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FOUR RECOMMENDED WEB ANALYTICS BOOKS
This 2009 I found that people is more interested in Web Analytics than ever before mainly because they are constantly asking me about a good Web Analytics Book, so here I’m leaving a list of SOME of the ones I like best. – Web Analytics an Hour a Day by Avinash Kaushik. Estimated cost USD 30. – Web Analytics Demystified: A Marketer’s Guide to Understanding How Your Web Site Affects Your Business (Paperback) by Eric Peterson. Estimated cost USD112. – Web Metrics: Proven Methods for Measuring Web Site Success (Paperback) by Jim Sterne. Estimated cost USD30. – Always Be Testing: The Complete Guide to Google Website Optimizer (Paperback)
Continue readingHow to improve your online businesses and not die trying
The main goal in online projects, like in the rest of the industries, it is to maximize the benefits. If you want to do that the key is taking as much as you can from you current capacity (what you already have). The best thing that could happen to us is that much of what we are looking for (our goal) crosses through our system (campaign, website, shopping cart, etc). The effective quantity of things that flows through your system is called throughput. In order to simplify the process lets say that our online project is based on three main
Continue readingRelevant information in non-perfect enviroments
If you lose more than 30 minutes a day analyzing your site its probably that you are not doing things as good as possibleMost of the people I know carry on the following analyzing process: 1- Login to the Web Analytics tool and I look at the traffic. If it looks similar to yesterday (or the same day from the last week), then we are ok. If the traffic is higher or lower, then I try to find why. 2- To find the “why” I look at the different reports and (if available) I cross data trying to get some
Continue readingGoogle Code – All you need to know about Google Analytics
Google has launched a site focused on providing support to those needing measuring their sites in a more sofisiticated way. What can you find in Google Code? Lot of information about how to implement custom Analytics Installation on your site like “Change the longevity of your marketing campaigns“, “add a new search engine” to the list of those Analytics recognizes and “configuring tracking to use both Google Analytics and Urchin Software from Google“.If you are a Beta tester you can also find an entire section dedicated to Beta-testing event tracking. You can also find an E-commerce overview and E-commerce API reference. The sections “tracking code
Continue readingKey Tips – Web Analytics for Blogs – Second part
As promise, the second part “Interaction”. Interaction: When you created your blog, you did it for a reason, an objective, so you should measure if that objective is being achieved or not. Whatever your objective is, it may be related with some kind of interaction between your audience and your blog (unless your objective is not being visited at all…like an autistic blogger ) so, it is important to measure it. Let’s see how to do it: a. Comments per post: This metric is as simple as useful; because it let you know if your posts are generating interaction among your readers. If
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