Category: Digital Analytics

YAHOO! WEB ANALYTICS VS. GOOGLE ANALYTICS, AND THE WINNER IS…THE USER

Yesterday I found a very interesting post at vnunet.com. The post called “Yahoo! Trumps Google enterprise Web Analytics” mentioned a report from the independent analyst CMS Watch which, in few words, says that Yahoo! Web Analytics fit best the Enterprise requirements than Google Analytics. You can download the report here. The report confirms what everybody already know but in my opinion doesn’t mention something important that gives relevance to the analysis. Google Analytics and Yahoo! Web Analytics (former Indextools) came from different markets. Google Analytics until last year was focused on SMBs and end users while Yahoo! Web Analytics on the Corporative market. So, what we

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THE FOUR LINES MAGIC CHART

I do agree with you if this post title sounds a little funny to you but I’ll show you that it makes sense.I’ve post several times about the importance of integrating information, it provides us the total picture of our situation avoiding inferring part of it, which means building better scenarios for most efficient decision making.Lets use an example the ecommerce site from a computer company. What information this company normally use to understand what is happening with their businesses? Traffic and sales. Both are behavioral metrics which means that tell us what are people doing but not why.What happen

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