SOCIAL MEDIA METRICS WITH JIM STERNE

I’d like to share with you a very interesting video about an interview carried on by Byron Gordon to my friend Jim Sterne. Do you know that the price tag was just invented 150 years ago and was the milestone that revolution the marketing industry? (Come on, do you really thing that marketing is new stuff?). Take a look at it!

Continue reading

AVINASH KAUSHIK INTERVIEWED BY ANALYTICS 2.0

One week ago I interviewed Avinash Kaushik about some hot topics of the Web Analytics Industry. The result was a “must” read Interview, so get this party started  Juan – What is the most important lesson you’ve learnt in your career? Avinash – 80% of my efforts should be focussed on delivering towards the company’s bottomline. Everything needs to pass that filter. It comes from the hardships I had to go through in my early jobs. In tough times (and good) any employee, any effort, any analysis, anything and anyone who delivers actual value will be fine. If its measurable you’ll be more than fine. Juan – What would

Continue reading

TWIN INTERVIEW – JIM STERNE AND ERIC PETERSON

In order to get some different point of views about some topics of our industry I interviewed two of the main referents, Eric Peterson and Jim Sterne. Everybody know them so there isn’t  so much to add but my personal feeling… Great people and passionate professionals.  Eric Peterson, with more than 10 years of working in the industry, is one of the most experienced professionals in the world. He is the Author of the book Web Analytics Demystified, one of the most important books in this field and founded Web Analytics Demystified Inc. in 2007 after working as an Analyst for Jupiter Research. His blog Web

Continue reading

In depth analysis of KillerStartups by its own creator – Gonzalo Arzuaga

I’m constantly looking at the web trying to find something interesting among the million projects (sites) are launched every day. It’s hard to find something interesting or creative with also a solid model of business, apparently internet is the perfect place where the people launch projects without even asking about how are they gonna obtain money to finance their project and get some benefits. The last 20th of January Gonzalo Arzuaga (An internet Pioneer that has demonstrated with the years a great capability on launching startups that balance both creativity and a solid business model)  has launched killerstartups.com, an interesting

Continue reading

Amazing interview with Eric Peterson

If you think about Web Analytics, one of the first names comes to your mind is Eric Peterson. Eric is currently Vice President with the Visual Sciences division of web analytics firm, WebSideStory, is the author of several books on web measurement and moderates several popular discussion lists on analytics. He also manages an excellent site on web analytics called Web Analytics Demystified (one of my favorites). He previously worked as an analyst with JupiterResearch and has been cited in the Wall Street Journal, Washington Post, New York Times, CNN, Business 2.0 and others as an expert on the topic.

Continue reading

Coming on Age in Latin America (Profit magazine)

Karen Bitran oversees IDC’s research practices in Latin America for software covering enterprise applications, analytics applications, infrastructure software and development, and integration tools. Prior to managing IDC’s software practices, Biltran analyzed software and services markets in Mexico and Brazil. Through her detailed market and customer knowledge of both the software and IT services areas, Bitran is frequently asked to present at customer and industry events about the solutions market in Latin America and the evolving requirements of the leading data centers in Latin America for software and services solutions. Profit asked Biltran about challenges specific to the manufacturing industry throughout

Continue reading

Packet Sniffing for Web Analytics – Amazing Interview to Ivo Rehberger from Nextwell

In order to understand the application of Packet Sniffer for Web Analytics proposes I interviewed Ivo Rehberger, founder, Development Manager and the main software architect of Nextwell. He has a doctoral degree in technical cybernetics, and has published many articles in technical journals and e-zines. In NEXTWELL he is responsible for research and development. Netwell commercializes a very interesting product called Clipen which is awfully usefull for Analytics proposes. JUAN: What’s packet sniffer? IVO: Generally, packet sniffer is an application (or sometimes appliance) that captures packets from a network and stores them on a hard drive. The term sniffer has probably its origin

Continue reading