The reports shows that the main focus of the CMOs is the ROI. Almost two thirds of CMOs believe that the return on investment in marketing will become the main metric of effectiveness before 2015. They recognize, as do the CEOs, that the world in which they operate is much more volatile, uncertain and complex. A whole 79% of the surveyed CMOs believe that the level of complexity will be high or very high in the next five years and only 48% feel prepared to face it. The intersting thing is that when they where asked about what’s the main concern, over 70% of CMOs believe they are not fully prepared to deal with the increase in volume of data and its impact. ‘One
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Google Code – All you need to know about Google Analytics
Google has launched a site focused on providing support to those needing measuring their sites in a more sofisiticated way. What can you find in Google Code? Lot of information about how to implement custom Analytics Installation on your site like “Change the longevity of your marketing campaigns“, “add a new search engine” to the list of those Analytics recognizes and “configuring tracking to use both Google Analytics and Urchin Software from Google“.If you are a Beta tester you can also find an entire section dedicated to Beta-testing event tracking. You can also find an E-commerce overview and E-commerce API reference. The sections “tracking code
Continue readingHug a developer today, Hilarious!!!
Sad but true…
Continue readingExport GA reports into Google docs with just one click
Reading the Blog Spanish Gringo (great name) from Micheal Freeman I fount a very interesting tip for Google Analytics. With your current Google Analytics version if you want to export a report to Excel you have to click on “export –> CSV”. If you do so, you will probably face a problem trying to import the CSV to Excel (you can, but it looks weird). So Micheal got the answer on “Greasemonkey” and now you can export your report into a spreadsheet directly to Google Docs with just one click. Sounds great uh, I guess it is. Installation 1- Install
Continue readingFrom ignorance to full control in only 6 steps
I am still laughing after writing this title, mainly because I don’t believe in “gurus” and their magic formulas. This post aims to give some tips that although they are generic and should always be contextualized, with these precautions can be very useful, indeed they are for me. What do I mean with “from ignorance to full control in only 7 steps”?. I’m talking about the process that begins with a non-measured website to (and as Robert Kaplan said, if you can’t measure it you can’t manage it) and finishes with a full set of indicators that allows you to
Continue readingRelax – Microsoft Gatineau Demographic information is well protected
Finally Microsoft is officially providing information about how they track, process and manipulate Demographic data for the Microsoft Gatineau Demographics report (view white paper here). Thanks Ian for this information! The process is as follows: 1- Once a new user register to Windows Live or MSN a LiveID and an ANID (Anonymous ID)are generated simultaneously. 2- The ANID is derived by applying a one-way cryptographic hash function to the LiveID. A one-way cryptographic hash function ensures that there is no practical way of deriving the original value from the resulting hash value—that is, the process cannot be reversed to obtain the original
Continue readingBrett Crosby announces new Google Analytics features
Brett Crosby, from Google Analytics, has announced today at eMetrics Summit in Washington, D.C. that the following Google Analytics features are close to be launched: 1- Event Tracking (beta test): By implementing a tracking module called ga.js (instead of urchin.js) you will be able to track how people use and interacts with Ajax, Flash and multimedia on your site without artificially increasing your pageview metrics. 2- Google Analytics Site Search: Just enable “Site Search” at any of your profiles and you will be able to find out what is people searching in your site and where those searches are driving people.
Continue readingGroovle a simple idea with a solid business model
If you join Google Custom search and picture hosting you get Groovle, a service that allow you having your own customized Google search pages with two main options based on selecting a preexisting page or upload your own picture. Groovle makes its money from the search results generated by Google Custom Search, and given that those results are delivered by Google the business runs on a low cost, low barrier to succeed model.
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Well, its official, Microsoft has launched Silverlight
Continue readingThe hard task of understanding text messages
Since most of cell phones have no QWERTY keyboard people should create an easier way to write their messages, so today you should program your head with this new codes if you want to understand what your colleague, client, supplier, or friend are telling you. Because sometimes the obvious it is not so, here is a useful list of some those codes: A3 – Anytime, anyplace, anywhere AAMOF – As a matter of fact AFAIK – As far as I know AFK – Away from keyboard ASAP – As soon as possible B4 – Before B4N – Bye for now
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