This morning I received the Press Release announcing that Yahoo! had acquired Tense Kft, better known as Indextools, one of the most powerful Web Analytics solutions in the market. With this agreement Yahoo! is seeking to provide its clients with better marketing information in order to improve the results achieved with Yahoo!s platforms.“Yahoo! believes that the ability to generate the most valuable and relevant insights is essential to seizing market opportunities and creating successful campaigns,“ said Bassel Ojjeh, senior vice president and head of Yahoo!’s Strategic Data Solutions group. “We expect that the IndexTools’ technology platform will provide our customers the opportunity
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White Paper III – Social Networks in Latin America
The Social Networks in Latin America (Download PFD) The global phenomenon of social networks is landing in Latin America. Techcrunch recently published an article about Sonico describing it as the largest and most unknown social network in the region. Social networks are the foundation of the Web 2.0 – would be the equivalent of the traditional Web portals – and consist of sites where users can create a profile and contact other people. These users produce content that can be shared with other members within the network. However, so far it has not been dimensioned clearly the impact that social networks are taking among Internet users in the
Continue readingWeb Analytics Association 2008 Elections
The next 24th of March 2008 the members of the Web Analytics Association will be electing six of the twelve directors of its Committee. I am delighted to announce that I am one of the 17 nominees, thanks to the support received mainly by Avinash and Enrique. I would also like to thanks to Nerina Luloaga for her support on generating the required documents. Since the nominees information is only available for WAA members, there is not much information I can provide about them, but I can tell you that all of them are very recognized professionals with a vast
Continue readingGoogle Analytics Benchmarking report
One of the pillars of the Analytics 2.0 theory is “Integration” and a 360 degree view, because the only thing what matters is having relevant information close to your hands. I don’t really care where does the information comes from. Last 5th of March Google Analytics launched the beta version of “Benchmarking”, a new report that will allows you to compare yourself with any available Vertical Industry. I found this report simply amazing because it is really hard to now how your business is doing until you compare it with another company from your industry. How can you know who is the taller
Continue readingSince Microsoft Gatineau nothing will ever be the same
The first thing I thought when heard about Gatineau (Microsoft’s Web Analytics Solution) was, “now the market will become interesting”. Even when Google Analytics is not the best Web Analytics solution (I mean, not at all), is a great solution if we consider that is free, indeed is better than some none free ones. In that time I imagined the web analytics market as follow. Apparently I was not wrong, if you take a look at the Google Analtics’s blog they are launching updates without taking a breath. Actually they don’t even give me the chance of posting about one update and they are launching another
Continue readingRelax – Microsoft Gatineau Demographic information is well protected
Finally Microsoft is officially providing information about how they track, process and manipulate Demographic data for the Microsoft Gatineau Demographics report (view white paper here). Thanks Ian for this information! The process is as follows: 1- Once a new user register to Windows Live or MSN a LiveID and an ANID (Anonymous ID)are generated simultaneously. 2- The ANID is derived by applying a one-way cryptographic hash function to the LiveID. A one-way cryptographic hash function ensures that there is no practical way of deriving the original value from the resulting hash value—that is, the process cannot be reversed to obtain the original
Continue readingGoogle launched an awesome new feature – Site Search –
Google analytics always shown what people was searching to reach your site, but since the last 2nd of September it’s also possible to know what are people looking at within your site. The first feature (referral sources) tells you what was the people looking for when fount your site (just those that finally fount your site) while the second one, the new feature gives you information about what people search in your site when they are already on it. Why is this awesome? because several things, but mainly because, it could happen that someone fount your site by mistake (was looking
Continue readingFinally Microsoft Gatineau is between us
Finally after waiting for several, several month, Microsoft started sending Microsoft Gatineau’s Beta invitation. I’m waiting mine (Ian, are you there 😉 ). Here are some pictures, information? Lets try it first!!!
Continue readingPosting from Wordcamp Argentina
Right now I am at Wordcamp Argentina. Matt’s presentation is over (Matt Mullenberg, wordpress founder) and Leo Prieto (thanks for Matt’s picture) is talking about Blogs and Mundo 2.0 (Blogs and World 2.0). Matt’s presentation was really cool, and he announced theme marketplace in the near future. He also said that he “as a blogger” is not very interested in web analytics, just look at some basic metrics (google analytics dashboard) and thats it.
Continue readingWe are with Blog Action Day
With a new record in petrol barrel prices I would like to express my rejection against the non-renowable fuel. Its hard to believe that with the actual technology is not possible to make massive another kind of energy like electric, Bio-Diesel or Alcohol based fuel.
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