"The market" Archives - Page 4 of 4

October 11, 2007 Juan Damia

E-Metrics Washington DC!!!

One of the most important and relevant events for Web Analytics professional is really close with an expanded agenda that focuses on optimizing all areas of online marketing. Register online here Some of the main topics are: – Optimize Marketing Management – Optimize Marketing Value – Optimize Awareness & Acquisition – Optimize Persuasion – Optimize Retention & Loyalty – Optimize your value to your company – and a lot more Do you want a Sneek Peak? Click Here

October 5, 2007 Juan Damia

The “Fee vs. Free” dilemma

Its seems to be the latest trend that Media Companies are making their content available for free, like the New York Times. Some others like Financial Times are making some of it available and some other by subscription. Some others, like Rupert Murdoch for The Wall Street Journal, are planning to switch from a paid subscription to a free content one. EMarketer Analyst (like Ben Mackin, David Hallerman, Lisa Phillips, Karin Von Abraham and Paul Verna) where analyzing this situation and here are some interesting charts (read the entire note here at emarketer).

October 4, 2007 Juan Damia

Google Analytics Short Cuts

If you are having some troubles setting up or analyzing information with google analytics, or just want it to improve your skills Justin Cutroni has launched a very interesting E-Book called Google Analytics Shortcut. This book is even recommended by…Google Analytics. Google Analytics Short Cut is divided into sections that explain the various features of Google Analytics. Each section describes how a certain feature works, tips on how to take advantage of that feature and warnings to help you avoid configuration mistakes. Here’s what the PDF covers: 1. Getting Setup Correct 2. How Google Analytics Works 3. Profiles and Profile Settings 4. Filters 5.

October 1, 2007 Juan Damia

Barcamp Buenos Aires

Finally we had the First Barcamp in Buenos Aires. It was awesome!!! I’d like to personally thanks to the people that made it possible: Lucas Lopatin – CTO – United Virtualities Ismael Briasco – Founder – psicofxp.com Joel Chornik – Founder – ELSERVER.comNicolas Alen – Founder – ELSERVER.comSoledad Chianese – ELSERVER.com I would like to thanks also to René from OX2 that presented to us, very briefly, several case studies related with Analytics. His presentation finished with a Questions and Anwers session that people really enjoyed. I meet lot of interesting people and brillant minds. I will write later a more detailed post . Here

September 12, 2007 Juan Damia

Makamakas – Public by accident?

Makamaka is apparently the name of the Google

September 10, 2007 Juan Damia

BarCamp in Buenos Aires

Next Saturday 29th of September from 11 am to 7 pm hours you cannot miss BarCamp Buenos Aires. BarCamp is an informal and very interactive meeting where people from diverse areas like Technology, Usability, Design, Analytics among others will exchange knowledge about product, services, and theories about Internet 2.0. There is no reason to miss this event. There will be an Argentinian lunch along with the latest information about internet 2.0 and a very cool t-shirt, all for free (Thanks to the sponsors). Take into account that there are just 130 places so hurry up…

September 6, 2007 Juan Damia

Groovle a simple idea with a solid business model

If you join Google Custom search and picture hosting you get Groovle, a service that allow you having your own customized Google search pages with two main options based on selecting a preexisting page or upload your own picture. Groovle makes its money from the search results generated by Google Custom Search, and given that those results are delivered by Google the business runs on a low cost, low barrier to succeed model.