Multivariate or A/B testing is very cool and useful. Today’s solutions are very flexible and allows you to test several pieces of marketing (ads, lading pages, etc) in real time without the need of being an expert. You have tools for any particular need, free solutions like Google Content Experiments; paid solutions for a low price like Convert, Optimizely, Unbounce and VWO; and paid solutions for bigger budgets like Adobe Test & Target, Sitespect and Autonomy optimost among others. Even though this kind of solutions are great and useful it is important to know what are they useful
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The Yahoo! Web Analytics Merchandising Report
If you have an eCommerce project and have installed Yahoo! Web Analytics, or you haven’t but you are thinking about implementing it I drop you some interesting tips about the Merchandising Report. The Merchandising report it’s an awesome additional reporting solution if you already have the eCommerce report installed. With the Yahoo! Web Analytics Merchandise Report you will be able to track not just the regular stuff from each sale like the individual products your customers preview, add to their shopping cart and purchase but also it allows you to define categories for your products, create custom reports, and update
Continue readingSETTING UP YOUR WEB ANALYTICS TOOL FOR CONTENT ANALYSIS
Some Web Analytics tools have offers the possibility of tracking and manipulating information based on the query parameters of the query string. One of the most used functionalities is Internal Search: This is a very useful and extraordinary feature that allows you to track and measure what people is searching at your website. However if your website has this functionality means that you will have from each particular page, as much pages as searches your users run. I receive a lot of questions related this feature, saying “in which times you track the information from the query parameter and in which circumstances you strip the query parameter from the url“. In every
Continue readingCoremetrics Acquired by IBM
Yesterday I was surprised with the news that IBM acquired Coremetrics. First, because IBM was not in my radar as one player interested in something like Web Analytics. Second because Coremetrics is a pretty solid platform with huge clients and they were working a lot during this last months in order to get some of the Web Analytics market that still pays for Web Analytics Solution. The Corporative market, mainly from publishers. However, the deal is done, and this time I have no clue about what is gonna happen with this deal. The Financial aspects have not been announced but I assume it was a greaaaaaaaat
Continue readingYAHOO! WEB ANALYTICS CONSULTANT NETWORK IS ON THE ROAD
Today Dennis has announced that Yahoo! launched the Yahoo! Web Analytics Consultant Network which is a network of third party companies with expertise in deriving insight from Web Analytics AND deploying Yahoo! Web Analytics in particular. YWA! Consultants are able to (in Dennis words ): Yahoo! Web Analytics FREE account creation rights (This is sexy eh?) Listing on Yahoo!’s Consultant Network web page Potential client referrals from the Yahoo! Sales team Exclusive “Yahoo! Web Analytics Consultant Network” icon for display on your website Premium levels of technical support and access to a partner portal Access to an exclusive YWACN forum to share ideas and technical
Continue readingYAHOO! WEB ANALYTICS 9.5 REVIEW
Finally Yahoo! Launched its 9.5 version, which is the first Yahoo! Version of Indextools. This version is full of Dennis Mortensen touches something normal since the project is still under his hands. The first thing that you note when you login this new version is that the entire front end looks much more sexy. The “landing page” has a Line Chart with Visits, Visitors and Pageviews. At the botom you will find the numbers of Visit, Visitors, Page Views, Avg. Page Views, Av. time spent on site, Bounce Rate and New Visits. Then you will be surprised by the new report menu. When I say a new report menu I mean, on one hand it has a different distribution of current reports and on the other hand
Continue readingWE UPDATED TO YAHOO! WEB ANALYTICS 9.5 VERSION
Our account has been updated to the Y!WA 9.5 version and it is simple awesome! We will be posting the new version review in a few days, keep in touch. One of the Yahoo! Web Analytics 9.5 new features that I love is that you can drag and drop a call out icon to any place in the chart and you can add your insights or additional information. I love it because it adds a lot of relevance to your analysis. Enjoy some screenshots.
Continue readingYAHOO! WEB ANALYTICS LAUNCHED ITS 9.5 VERSION…SWEET!!!
Yahoo! Web Analytics (#YWA) has launched its 9.5 version. Among the new features you will find: – New Demographic Dimensions– New Psychographic Dimensions– New Charting Capabilities– New Path Analysis– New Negative-Segmentation opportunities– New version 5 tracking code – Native PDF export.– Use up to 50 actions (goals).– Introduction of 38 custom fields.It is important to point out that demographic data will not only be presented in sexy charts but you will be able to use it for filtering another reports information. Take a look to some screenshots or get more information visiting Dennis blog
Continue readingYAHOO! WEB ANALYTICS VS. GOOGLE ANALYTICS, AND THE WINNER IS…THE USER
Yesterday I found a very interesting post at vnunet.com. The post called “Yahoo! Trumps Google enterprise Web Analytics” mentioned a report from the independent analyst CMS Watch which, in few words, says that Yahoo! Web Analytics fit best the Enterprise requirements than Google Analytics. You can download the report here. The report confirms what everybody already know but in my opinion doesn’t mention something important that gives relevance to the analysis. Google Analytics and Yahoo! Web Analytics (former Indextools) came from different markets. Google Analytics until last year was focused on SMBs and end users while Yahoo! Web Analytics on the Corporative market. So, what we
Continue readingGoogle Code – All you need to know about Google Analytics
Google has launched a site focused on providing support to those needing measuring their sites in a more sofisiticated way. What can you find in Google Code? Lot of information about how to implement custom Analytics Installation on your site like “Change the longevity of your marketing campaigns“, “add a new search engine” to the list of those Analytics recognizes and “configuring tracking to use both Google Analytics and Urchin Software from Google“.If you are a Beta tester you can also find an entire section dedicated to Beta-testing event tracking. You can also find an E-commerce overview and E-commerce API reference. The sections “tracking code
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