Category: Tools

Some posts ago, I wrote a post called “Since Gatineau nothing will ever be the same” because Gatineau was the first competitor, a real one, that Google Analytics has as the top free Player. I was sure that the competition among free tools would be the base of a new age in analytics, the age where the most flexible and powerful tools reduce their price and become “smarter”. Now Yahoo! accelerated the process, because a Flexible and smart tool as Indextools is going to be provided free of charge. So we don’t have two Analytics tools markets, but just one…for free. The economy

Remember “Since Gatineau nothing will ever be the same“? Well, apparently I was correct but probably failed in one thing…”time”. I thought the market would adjust gradually, free tools get smarter, paid tools should also get smarter and cheaper. I always said that, in my opinion, paid Web Analytics tools could be cheaper, actually must be cheaper, so I was looking at the above mentioned dynamic as something really positive. The Indextools acquisition by Yahoo! is not another acquisition, it is a milestone in the Web Analytics market, actually this acquisition is already Shaking the market in front of the

This morning I received the Press Release announcing that Yahoo! had acquired Tense Kft, better known as Indextools, one of the most powerful Web Analytics solutions in the market. With this agreement Yahoo! is seeking to provide its clients with better marketing information in order to improve the results achieved with Yahoo!s platforms.“Yahoo! believes that the ability to generate the most valuable and relevant insights is essential to seizing market opportunities and creating successful campaigns,“ said Bassel Ojjeh, senior vice president and head of Yahoo!’s Strategic Data Solutions group. “We expect that the IndexTools’ technology platform will provide our customers the opportunity

One of the pillars of the Analytics 2.0 theory is “Integration” and a 360 degree view, because the only thing what matters is having relevant information close to your hands. I don’t really care where does the information comes from. Last 5th of March Google Analytics launched the beta version of “Benchmarking”, a new report that will allows you to compare yourself with any available Vertical Industry. I found this report simply amazing because it is really hard to now how your business is doing until you compare it with another company from your industry. How can you know who is the taller

The first thing I thought when heard about Gatineau (Microsoft’s Web Analytics Solution) was, “now the market will become interesting”. Even when Google Analytics is not the best Web Analytics solution (I mean, not at all), is a great solution if we consider that is free, indeed is better than some none free ones. In that time I imagined the web analytics market as follow. Apparently I was not wrong, if you take a look at the Google Analtics’s blog they are launching updates without taking a breath. Actually they don’t even give me the chance of posting about one update and they are launching another