In a preview post we was talking about the importance of a good information source. We also mentioned two information sources based on user panels, Alexa and Comscore.The main advantage is that comScore provide their Panel Users with software that measures lot of demographic information like gender, age, income, etc. With the above mention information they project the data to the total internet data universe, using statistical procedures to correct potential deviation of information. Like in the rest users panel there are certain limitations regarding the information accuracy. The best known is that sites with low level of traffic are
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Analytics 2.0 is running MS Gatineau
Two weeks ago I received the invite for joining the MS Gatineau Beta test. Unfortunately this month I was very busy and I haven’t see that in fact I received the beta testing access. So after receiving their reminder y finally got it up and running. . I’ll let Gatineau collect some data and in one or two weeks and then I’m going to review it.
Continue readingRelax – Microsoft Gatineau Demographic information is well protected
Finally Microsoft is officially providing information about how they track, process and manipulate Demographic data for the Microsoft Gatineau Demographics report (view white paper here). Thanks Ian for this information! The process is as follows: 1- Once a new user register to Windows Live or MSN a LiveID and an ANID (Anonymous ID)are generated simultaneously. 2- The ANID is derived by applying a one-way cryptographic hash function to the LiveID. A one-way cryptographic hash function ensures that there is no practical way of deriving the original value from the resulting hash value—that is, the process cannot be reversed to obtain the original
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