Google’s European Director of Communications and Public Affairs, Rachel Whetstone, posted some of Google’s side of the case against it in Belgium.
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Google do it Weekly
Finally google add weekly reports to their awords reports,
Continue readingInterview to Brett Crosby (Senior Manager of Google analytics)
On Thursday, September 21st Manoj Jasra interviewed the Google Analytics’ Senior Manager Brett Crosby. So here’s how the conversation went:
Continue readingSocial Shopping
Social networking + viral marketing = e-commerce revenue. There is no doubt that social networks are the 2006 stars in internet. The New York Times reported this month on a new hybrid of social networking and e-commerce called “social shopping.” The article listed ThisNext, Kaboodle, Wists and StyleHive as examples.
Continue readingSocial revolution, social networks.
A social network is a social structure made of nodes which are generally individuals or organizations. It indicates the ways in which they are connected through various social familiarities ranging from casual acquaintance to close familial bonds. Some history The first social networking website was Classmates.com, which began in 1995.
Continue readingWhy to take less when yahoo is best
Why to take less when yahoo is best was one of the first Pepsi
Continue readingViral bucks in viral vehicles
If we analyze the business history, nothing generates more impact and bring clients to a brand than word of mouth. This decade something empowered this concept and let it became the new advertising star, and that’s Internet.
Continue readingDesired Advertising – DAD – Is that possible?
These days everybody is talking about the different types of online advertising, which one generates more clicks or generate a better conversion rates. Today’s online advertising it’s turning pretty much complicated but the conversion rates are increasing very slowly or even not increasing at all. So, how much work is necessary to push the conversion rates up? And the ROI of that work is really positive?. Normally when some technique doesn’t work or is not working as much as necessary, the people try to defend it even with impossible explanations, but let us feel comfortable with the known technique for
Continue readingWhat’s the Buzz Behind Behavioral Advertising?
Behavioral advertising has been getting plenty of attention lately for being the next big thing since the advent of contextual advertising. Why are search marketers so excited? Recent studies have shown that behavioral advertising converts better than contextual ad targeting. But there is some confusion about what behavioral advertising is, and particularly, what it isn’t.
Continue readingAnalytics, focus on people?
In our daily lives we interact with people, family, friends, clients, partners, and many others. Every one of us has a different mental model built by biologic, linguistic, cultural, and personal factors. This means, for instance, that people from the same cultures have similar mental models, but it doesn
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