“It takes one woman nine months to have a baby. It cannot be done in one month by impregnating nine women” (PM proverb 😉 )
Continue readingPacket Sniffing for Web Analytics – Amazing Interview to Ivo Rehberger from Nextwell
In order to understand the application of Packet Sniffer for Web Analytics proposes I interviewed Ivo Rehberger, founder, Development Manager and the main software architect of Nextwell. He has a doctoral degree in technical cybernetics, and has published many articles in technical journals and e-zines. In NEXTWELL he is responsible for research and development. Netwell commercializes a very interesting product called Clipen which is awfully usefull for Analytics proposes. JUAN: What’s packet sniffer? IVO: Generally, packet sniffer is an application (or sometimes appliance) that captures packets from a network and stores them on a hard drive. The term sniffer has probably its origin
Continue readingThe value of time
How you spend your time is more important than how you spend your money. Money mistakes can be corrected, but time is gone forever (David Norris).
Continue readingPacket sniffing for web analytics
Some time ago I’ve wrote the post “What are Log File Analysis and Page Tagging?” about the most popular web analytics technologies “Page tagging” and “Log file analyzers”. I received a comment from Ivo Rehberger (Development Manager, Nextwell) in which he mentioned the advantages of Packet sniffing over the other two technologies. I just omitted this third technology because I wanted to mention the two most popular, but I do agree with Ivo, this technology is as good as the other two and is important at least to mention it (with pros and cons). …”One of the most important advantage
Continue readingManagement skills
The man who gets the most satisfactory results is not always the man with the most brilliant single mind, but rather the man who can best coordinate the brains and talents of his associates. (W. Alton Jones)
Continue readingPassion for work
If you don’t do it excellently, don’t do it at all. Because if it’s not excellent, it won’t be profitable or fun, and if you’re not in business for fun or profit, what the hell are you doing there? (Robert Townsend).
Continue readingReframing Conflict
This month as every month I´ve received the Oracle Magazine, in which I’ve fount a very interesting post that I want it to share with you. Where there are people, there is a potential for conflict. And it doesn’t take an HR expert to realize that unresolved conflict in the workplace can be costly—in terms of low morale and productivity, litigation, sabotage, or even violence—which is why organizations increasingly view conflict resolution skills as a core competency for many employees. With the shift from traditional reporting structures to cross-functional (or cross-dysfunctional) teams, the possibility of conflict is heightened—and greater confusion
Continue readingDoes viral marketing make any sence?
One of the very interesting presentations in MKTG 2.0 was Greg Johnson’s. He talked about innovation, and one of the topics he mentioned was Viral marketing. Even when some of the previews presenters mentioned their viral campaigns, Greg’s doesn’t doubt in criticize the concept in my opinion in a very exaggerated way. He said something like “What’s viral marketing but the very basic function of the internet itself?” I do not agree with Greg, so let’s see what viral marketing is: Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce exponential increases in
Continue readingMKTG 2.0 – Congratulations AMDIA!
Last Wednesday was MKTG 2.0 in Buenos Aires, it was a one day event organized by AMDIA (Asociacion de Marketing Directo e Interactivo de Argentina, or Direct and Interactive Marketing Association from Argentina). More than 28 speackers covered the most up to date topics of interactive marketing. – ROI in Digital Marketing :: Damian Voltes, Digital Ventures. – Email Marketing and Viral Marketing :: Julian Drault, ePEXO – E-commerce Best Practices :: Carolina Piber, Latin3. – Improving the CPC :: Damian Sztarkman, E-volution. – Rich Media, Impact Tools :: Adrian Campanelli, Real Media and Gabriel Sanchez Catena, Admotion. – Broad
Continue readingThroughput accounting – isn’t your website a system?
When Professor Ing. Adolf Held (MBA) presented in 2001 the topic Thoughput accounting I was a bit more than fascinated. Nowadays it’s still seems to me one of the most important management models, because you could use it for a bunch of different things. While lean accounting based on cost is focused in minimize the cost of capacity, throughput accounting is focused on maximize de use of capacity. The Theory of Constraints, a management philosophy derived from physics, assumes that constraints prevent organizations from achieving better performance. The Theory of Constraints (TOC) is based on a scientific method that has
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