If we analyze the business history, nothing generates more impact and bring clients to a brand than word of mouth. This decade something empowered this concept and let it became the new advertising star, and that’s Internet.
Continue readingDesired Advertising – DAD – Is that possible?
These days everybody is talking about the different types of online advertising, which one generates more clicks or generate a better conversion rates. Today’s online advertising it’s turning pretty much complicated but the conversion rates are increasing very slowly or even not increasing at all. So, how much work is necessary to push the conversion rates up? And the ROI of that work is really positive?. Normally when some technique doesn’t work or is not working as much as necessary, the people try to defend it even with impossible explanations, but let us feel comfortable with the known technique for
Continue readingWhat’s the Buzz Behind Behavioral Advertising?
Behavioral advertising has been getting plenty of attention lately for being the next big thing since the advent of contextual advertising. Why are search marketers so excited? Recent studies have shown that behavioral advertising converts better than contextual ad targeting. But there is some confusion about what behavioral advertising is, and particularly, what it isn’t.
Continue readingIT Phone Home.
Have you ever thought about why, if you want to call someone, you call him on his home phone? I mean, isn
Continue readingWhat’s a Latino?
Everyone is talking about Latinos these days, but what exactly is a Latino?
Continue readingAre Latinos mobileaholics?
Latinos love mobile phones more than Americans and most Europeans (except Italy), that
Continue readingAnalytics, focus on people?
In our daily lives we interact with people, family, friends, clients, partners, and many others. Every one of us has a different mental model built by biologic, linguistic, cultural, and personal factors. This means, for instance, that people from the same cultures have similar mental models, but it doesn
Continue readingDo you speak SPANGLISH?
Spanglish, a portmanteau of the words Spanish and English, is a name used to refer to a range of language-contact phenomena, primarily in the speech of the Hispanic population of the United States, which is exposed to both Spanish and English.
Continue readingDoes Money Buy Happiness?
What makes the people immigrate to the United States? Why does a person agree to leave their country, family, friends, memories and even their history? What are they looking for? Is it all about money, future, or something else? Emigration is always hard, period, and for that reason I find it highly interesting to think about the reasons why people decide to leave everything behind just for an objective.
Continue readingSignificant communication differences between Germans and Latinos
Normally people form different cultures think they are able to handle a negotiation with a different culture counterpart. When I was living in Germany finded out that negotiating with people from a different culture is so much hard than what we normally think.
Continue reading