The basis of mobile business is the convergence of technologies. Voice, text, images and data no longer require different networks but flow through uniform systems. Mobile systems will be the leading form of Internet access in Latin America, which has more cellphones than computers. People are living and working in new ways that require mobile access to our offices, our leisure activities and our homes. Mobile work and mobile play are major trends that will increasingly influence our daily activities.
Continue readingIs time just money?
We never have enough time. It’s flying, wasted, or spent. In marketing, we strive to be punctual for meetings and deadlines. So when do we have time to consider time? For culturally sensitive marketers, time is key. When we look to establish an emotional link with a Hispanic consumer, we must consider the elements of culture that control values, thoughts, and behaviors; and time is one of these “dimensions [that] provides the nesting place for archetypes to take root.”
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