Yesterday Adobe has published that they entered into a definitive agreement for Adobe to acquire Omniture in a transaction valued at something like 1.8 billon dollars (fully diluted equity-value basis), with a valuation of 21.5 dollars per share in cash. After reading this announcement lot of things came into my mind and after analyzing for a while I think that things are getting clear to me. Remember the following graph from this post? Well apparently I was right, free tools are getting smarter, no doubt about that and paid tools are working harder to add enough value for making their prices look fair. So, why is Omniture selling their business? Well
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