FOUR RECOMMENDED WEB ANALYTICS BOOKS

This 2009 I found that people is more interested in Web Analytics than ever before mainly because they are constantly asking me about a good Web Analytics Book, so here I’m leaving a list of SOME of the ones I like best. – Web Analytics an Hour a Day by Avinash Kaushik. Estimated cost USD 30. – Web Analytics Demystified: A Marketer’s Guide to Understanding How Your Web Site Affects Your Business (Paperback) by Eric Peterson. Estimated cost USD112. – Web Metrics: Proven Methods for Measuring Web Site Success (Paperback) by Jim Sterne. Estimated cost USD30. – Always Be Testing: The Complete Guide to Google Website Optimizer (Paperback)

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AVINASH KAUSHIK INTERVIEWED BY ANALYTICS 2.0

One week ago I interviewed Avinash Kaushik about some hot topics of the Web Analytics Industry. The result was a “must” read Interview, so get this party started  Juan – What is the most important lesson you’ve learnt in your career? Avinash – 80% of my efforts should be focussed on delivering towards the company’s bottomline. Everything needs to pass that filter. It comes from the hardships I had to go through in my early jobs. In tough times (and good) any employee, any effort, any analysis, anything and anyone who delivers actual value will be fine. If its measurable you’ll be more than fine. Juan – What would

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AVINASH IN THE EARTH OF TANGO

It’s been so long since I’ve interviewed Avinash in this blog (Actually the blog was called damia.com.ar in that time). In that moment I’ve just don’t even imagine having Avinash visiting our country or even Latin America. However some years later that is a fact. The 17th of march Avinash will be landing Buenos Aires bringing with him his contagious passion and love for Web Analytics. The day after he will be presenting at a very exclusive event sponsored by Google. If you don’t know Avinash, something difficult if you work in Internet (and/or had a chat with me  ), he is one of

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