Scorecards are a semi-standard structured type of report, supported by proven design methods and automation tools, that can be used by managers to keep track of the execution of activities by the staff within their control and to monitor the consequences arising from these actions (by Wikipedia), and looks like this: The problem I find in that type of scorecard is that there is no relation between the company strategy and the performed tactic activities, which are (if the scorecard is properly design) each one of the measured metrics. On the other hand, it’s not impossible to see either the cause and consequence relationship between the actions or how
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How to create storytelling dashboards like a boss
Analytics people have to be the ones that simplify the decision making process. We have to be the ones that help people consume the information in a way that is simple, it is not time consuming, it is not confusing and as univocal as possible. Analyzing and reporting are two completely different things (more info here “How to make self explaining reports“). The person that analyzes the data goes through a mediate process of questions and answers that generates the layers of information that will give context to the reported data (What I call the P.I.C. or Personal Information Context).
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