Here I leave you some interesting Charts from the eMarketer note called “Who is Most Engaged with E-Mail?”, can we generate clusters based on the different Web Mails to optimize ROI? Even when a Web Mail is just a Web Mail and using one or the other seems to be just a casual decision, they behave really different regarding Open Rate, Click Rate, Soft and Hard Bounce rate, Abuse, Unsubscribe, etc. Lets take a look.
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RE DEFINING THE EMAIL MARKETING FUNNEL
The Email marketing funnels are being changing during last years. The most commonly used is the following: Later people fount out that there is another important metric, mainly with the landing of the called “viral marketing“, forwards and/or tell a friend. This new metric added complexity to the funnel and each Analytic Professional opted for a different design. The most commonly used (at least the one I saw the most) is the following one (forwards are inserted into the funnel in different places): The problem with the above displayed funnel is that Forwards aro not part of the conversion process of a single user. I mean people can
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