REPORTING LEVELS – LESS IS BEST

Companies are systems composed by different areas and levels. Those areas and levels perform a very important role in the organization that will (or not) allows it to achieve (or not) its objectives. Said that it is important to understand how vital is the information system flow. Even when some people may think that this post is mainly focused on big corporations, it is not. Information flows will determine how effective is the decision making process into any company no matter how bit it is. If you have a 10 persons company and the 10 are making decisions with a 30 pages report, then are all of

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INTERACTIVE VS TRADITIONAL MARKETING ROI AND THE WINNER IS…

Sometimes Online Marketers don’t understand budgets are still much higher in offline advertising than Online Advertising. Emarketer carried on a very interesting research that surprised me at the same time that helped me understand the above mentioned situation. This chart shows that even when there is a high quantity of professionals that believe that Online ROI is higher than offline ROI, there is more people that “don’t know”. However if we join… the answer that represent “equal or less” there are more people that think that Online ROI is equal or lower than the Offline one. So now I kept thinking

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