AVERAGE TIME PER VISIT HANDLE WITH CARE

The average time per visit is one of the analysts favorites metrics. The objective of this metric is reporting how sticky the website for its visitors is. The way most people use it is taking it directly from the average time per visit report. One of the most important things for a good analyst is first of all having an in depth understanding of the analyzed data. In online, all the information require a technical understanding besides the statistical understanding. So, what does the average time per visit metric measures?. In most platforms average time per visit is calculated dividing

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IT’S NOT YOU…IT’S ME

Computers are great in repeating while humans are very fool on doing that. On the other hand, humans are awesome creating while Computers are completely handicap on that field. Normally we tend to think that some day will appear an analytics solution that will do anything for us, even making decisions. We try to think and behave as computers instead of taking advantage of our Human Nature. We try to assign unanimated things the human status. The thing is, computers can make decisions on new events. When something that never happened before appears computers are not able to deliver an efficient insight. Your Web Analytics Solution will only able to provide

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THE DAY WEB ANALYTICS BECAME POLYGAMOUS

When we talk about web analytics we normally put the website in the middle of the analysis. However it is getting harder to keep that idea in mind when you have Apps that are being measured no matter they are being displayed on a website, in Facebook, in a mobile site or even with an snippet into thousands of blogs or websites.Actually a particular website could be displayed in several different type of gadgets like a Desktop, a laptop, a mobile phone, a tablet, an MP3 player with internet, an GPS with internet, and so on and on and on… So is really hard to have Web Analytics as a monogamous activity (in love just with the

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SETTING UP YOUR WEB ANALYTICS TOOL FOR CONTENT ANALYSIS

Some Web Analytics tools have offers the possibility of tracking and manipulating information based on the query parameters of the query string. One of the most used functionalities is Internal Search: This is a very useful and extraordinary feature that allows you to track and measure what people is searching at your website. However if your website has this functionality means that you will have from each particular page, as much pages as searches your users run. I receive a lot of questions related this feature, saying “in which times you track the information from the query parameter and in which circumstances you strip the query parameter from the url“. In every

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SOCIAL MEDIA METRICS WITH JIM STERNE

I’d like to share with you a very interesting video about an interview carried on by Byron Gordon to my friend Jim Sterne. Do you know that the price tag was just invented 150 years ago and was the milestone that revolution the marketing industry? (Come on, do you really thing that marketing is new stuff?). Take a look at it!

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A/B TESTING OR 360 VIEW? “BENEFITS” IS THE KEY

Identifying the type of information we are handling is the base for building decision-making scenarios with an acceptable level of risk. The type of information has nothing to do with the information source.  The information source is just a mere “provider” but is not important at all once the information is already in your information system. For instance a Web Analytics tool could provide Behavioral information, however some of them could provide attitudinal information and it doesn’t make any change as long as you know which kind of information you are handling in every case. If your Web Analytics tool just provide Behavioral information (all the Web Analytics tools do it)

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GOOGLE ANALYTICS SETUP FOR DUMMIES

If you are about to implement Google Analytics in your site or blog or you did it but  you are not sure if you did it well here you have a detailed explanation about what do you have to configure and why at “Edit Profile Information“. Once you click on Edit you will be driven to the following page. The first field is “Profile Name“. Here you have to use a simple name that let you (and other people) know what is that profile about. I recommend having (at least) two profiles per site, one for the production account and the other for the

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IS THERE SUCH THING AS A WEBSITE?

During my last presentation at the Web Analytics Day I asked the attendees “What is a Website”? and just one or two persons where able to hardly answer. This is not weird, it is based on the way humans learn. We tend to learn things just once and then we just repeat what we’ve learnt. So when we think we know something we just stop asking “why” and the learning process is done. That represents a very danger behavior when the learnt knowledge is not so. In this case nobody asked themselves what a website is because everybody thought they

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YAHOO! WEB ANALYTICS LAUNCHED ITS 9.5 VERSION…SWEET!!!

Yahoo! Web Analytics (#YWA) has launched its 9.5 version. Among the new features you will find: – New Demographic Dimensions– New Psychographic Dimensions– New Charting Capabilities– New Path Analysis– New Negative-Segmentation opportunities– New version 5 tracking code – Native PDF export.– Use up to 50 actions (goals).– Introduction of 38 custom fields.It is important to point out that demographic data will not only be presented in sexy charts but you will be able to use it for filtering another reports information. Take a look to some screenshots or get more information visiting Dennis blog

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