Sometimes Online Marketers don’t understand budgets are still much higher in offline advertising than Online Advertising. Emarketer carried on a very interesting research that surprised me at the same time that helped me understand the above mentioned situation.
This chart shows that even when there is a high quantity of professionals that believe that Online ROI is higher than offline ROI, there is more people that “don’t know”. However if we join… the answer that represent “equal or less” there are more people that think that Online ROI is equal or lower than the Offline one.
So now I kept thinking if Online Marketing, even when more effective (in my opinion), is not well used to Online Marketers to communicate its benefits. Do you agree?