As much as we learn about our career and became better professionals as much things we do with no mental process involved.
Once a journalist asked Pete Sampras what does he think about when playing tennis, and Sampras answered, I just react don’t thinking process involved.
The same thing occurs to us, and even when this allows us to become more and more pragmatic, we should never lose our curiosity.
So when you start using or just try any web analytics tool, start from the very beginning, understanding what every indicator means in terms of web analytics and in terms of your or your clients businesses.