Posting from Wordcamp Argentina

Right now I am at Wordcamp Argentina. Matt’s presentation is over (Matt Mullenberg, wordpress founder) and Leo Prieto (thanks for Matt’s picture) is talking about Blogs and Mundo 2.0 (Blogs and World 2.0). Matt’s presentation was really cool, and he announced theme marketplace in the near future. He also said that he “as a blogger” is not very interested in web analytics, just look at some basic metrics (google analytics dashboard) and thats it.

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Analytics 2.0 better information = better results

Almost two years ago, while all the people were in love with adwords (with SEM in general, but mainly with adwords) I was talking about something I called DAD (or desired advertising). This “theory” proposed that segmentation was key on advertising, but not just a geographic segmentation, a deeper segmentation that allows that a particular person receive the advertising impact, at the right moment, by the right media and vehicle, and if we are lucky and it really effective hi not only will allow this ad impacts him (down the psychological barriers) but also recommend it to other people that

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Brett Crosby announces new Google Analytics features

Brett Crosby, from Google Analytics, has announced today at eMetrics Summit in Washington, D.C. that the following Google Analytics features are close to be launched: 1- Event Tracking (beta test): By implementing a tracking module called ga.js (instead of urchin.js) you will be able to track how people use and interacts with Ajax, Flash and multimedia on your site without artificially increasing your pageview metrics. 2- Google Analytics Site Search:¬†Just enable ‚ÄúSite Search‚ÄĚ at any of your profiles and you will be able to find out what is people searching in your site and where those searches are driving people.

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E-Metrics Washington DC!!!

One of the most important and relevant events for Web Analytics professional is really close with an expanded agenda that focuses on optimizing all areas of online marketing. Register online here Some of the main topics are: – Optimize Marketing Management – Optimize Marketing Value – Optimize Awareness & Acquisition – Optimize Persuasion – Optimize Retention & Loyalty – Optimize your value to your company – and a lot more Do you want a Sneek Peak? Click Here

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The “Fee vs. Free” dilemma

Its seems to be the latest trend that Media Companies are making their content available for free, like the New York Times. Some others like Financial Times are making some of it available and some other by subscription. Some others, like Rupert Murdoch for The Wall Street Journal, are planning to switch from a paid subscription to a free content one. EMarketer Analyst (like Ben Mackin, David Hallerman, Lisa Phillips, Karin Von Abraham and Paul Verna) where analyzing this situation and here are some interesting charts (read the entire note here at emarketer).  

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Google Analytics Short Cuts

If you are having some troubles setting up or analyzing information with google analytics, or just want it to improve your skills Justin Cutroni has launched a very interesting E-Book called Google Analytics Shortcut. This book is even recommended by…Google Analytics. Google Analytics Short Cut is divided into sections that explain the various features of Google Analytics. Each section describes how a certain feature works, tips on how to take advantage of that feature and warnings to help you avoid configuration mistakes. Here’s what the PDF covers: 1. Getting Setup Correct 2. How Google Analytics Works 3. Profiles and Profile Settings 4. Filters 5.

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Barcamp Buenos Aires

Finally we had the First Barcamp in Buenos Aires. It was awesome!!! I’d like to personally thanks to the people that made it possible: Lucas Lopatin – CTO – United Virtualities Ismael Briasco – Founder – psicofxp.com Joel Chornik – Founder – ELSERVER.comNicolas Alen – Founder – ELSERVER.comSoledad Chianese – ELSERVER.com I would like to thanks also to¬†Ren√©¬†from¬†OX2¬†that presented to us, very briefly, several case studies related with Analytics. His presentation finished with a Questions and Anwers session that people really enjoyed. I meet lot of interesting people and brillant minds. I will write later a more detailed post¬†¬†. Here

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