How do you know you are dealing with a Data Driven organization?

Most companies we know today born in a time where information was scarce which explains perfectly why they haven’t developed a Data Driven component into their cultural DNA. To have a good feeling on what I mean when I say lack of information let’s take a look at some figures. 90% of the data on the internet has been created since 2016 (IBM Marketing Cloud Study) Around 200 million wearable devices where sold in 2019, increasing around 600% in just 3 years. The internet users came from 16 million in 1995 to 4.5 billion in 2019. There are 83% more

Continue reading