We are living in a quite particular digital industry. Technology had invaded humanity so almost everyone today knows “something” about technology. In any case the “levels of knowledge” do actually make a big difference. The partial knowledge of technology produced a surprising effect. Right now, people believe that technology can solve everything. That’s why it is normal that when you talk about a technological advance with random people, those with lower knowledge are less surprised than those with higher knowledge. It seems like there is a inversely proportional relationship among tech knowledge and surprising capacity that is getting worse and
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COMSCORE TO ACQUIRE CERTIFICA
Yesterday Comscore posted a press release with the following highlight “Comscore to acquire Certifica, a leading provider of Real Time Web Measurement and Digital Marketing technology solutions in Latin America“. On it Comscore explains that the objective of this acquisition is to jump Latin American market entrance barriers. Even when at a first sight it is not really easy to understand this acquisition (at least for me), is a way to buy a list of high qualified leads in the region. Actually if I have to sell Comscore products I would definitely visit Certifica’s clients. I keep thinking about this acquisition…by now…Congratulations Alejandro Fosk and Comscore!!!
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