Identifying the type of information we are handling is the base for building decision-making scenarios with an acceptable level of risk. The type of information has nothing to do with the information source. The information source is just a mere “provider” but is not important at all once the information is already in your information system. For instance a Web Analytics tool could provide Behavioral information, however some of them could provide attitudinal information and it doesn’t make any change as long as you know which kind of information you are handling in every case. If your Web Analytics tool just provide Behavioral information (all the Web Analytics tools do it)
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ONLINE ADVERTISING – THE DARLING IN TIMES OF CRISIS
Yesterday the newspaper El Cronista from Argentina posted a note about Online Advertising in times of crisis I wrote. It’s in spanish so it is a great opportunity for you to practice spanish!
Continue readingINTERACTIVE VS TRADITIONAL MARKETING ROI AND THE WINNER IS…
Sometimes Online Marketers don’t understand budgets are still much higher in offline advertising than Online Advertising. Emarketer carried on a very interesting research that surprised me at the same time that helped me understand the above mentioned situation. This chart shows that even when there is a high quantity of professionals that believe that Online ROI is higher than offline ROI, there is more people that “don’t know”. However if we join… the answer that represent “equal or less” there are more people that think that Online ROI is equal or lower than the Offline one. So now I kept thinking
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