As you know, from time to time I love to share with you information from some people I admire. In this case one of the main builders of the Web Analytics industry, Bryan Eisenberg, tell us how to use Personas for generating an eCommerce Lift.
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FOUR RECOMMENDED WEB ANALYTICS BOOKS
This 2009 I found that people is more interested in Web Analytics than ever before mainly because they are constantly asking me about a good Web Analytics Book, so here I’m leaving a list of SOME of the ones I like best. – Web Analytics an Hour a Day by Avinash Kaushik. Estimated cost USD 30. – Web Analytics Demystified: A Marketer’s Guide to Understanding How Your Web Site Affects Your Business (Paperback) by Eric Peterson. Estimated cost USD112. – Web Metrics: Proven Methods for Measuring Web Site Success (Paperback) by Jim Sterne. Estimated cost USD30. – Always Be Testing: The Complete Guide to Google Website Optimizer (Paperback)
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