One of the first copies of Meta Analytics is in very good hands, Jim Sterne is one of the founders of the Web Analytics Association, Author of more than 8 books and an incredible person.
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SOCIAL MEDIA METRICS WITH JIM STERNE
I’d like to share with you a very interesting video about an interview carried on by Byron Gordon to my friend Jim Sterne. Do you know that the price tag was just invented 150 years ago and was the milestone that revolution the marketing industry? (Come on, do you really thing that marketing is new stuff?). Take a look at it!
Continue reading2010 BOARD OF DIRECTORS ELECTIONS
The next 29th of March the Web Analytics Association will open the electronic ballot for the 2010 Board of Directors Elections. Qualified voting members will receive the electronic ballot via email on Monday, March 29 and will have through Monday, 12 of April to cast their ballot. I’m so glad to announce that I’m, for third time, one of the candidates. I’m glad not just because it means that we could have a person representing the Latin American Analytics Industry “on Board” but also because working with such amazing people will definitely promote the perfect environment to make Analytics grow at the necessary
Continue readingWAA Keeps moving forward
Today is a very important day in my life since, thanks to the Web Analytics Association, I’m the new (and FIRST!) “Coordinador Regional para Hispanoamerica“. This decision is part of the WAA Globalization Strategy leaded by the tireless René Dechamps Otamendi (Globalization Chair at WAA) . Since today I’ll be working in the Hispanic Latam WAA expansion strategy which will be resulting (I hope so!!!) in a better industry for all of us. It gonna be a challenge that I’ll really enjoy it!!! I would like to thanks the Board of Directors and It’s Chairman Jim Sterne for supporting me and of course to René Dechamps Otamendi…YOU ROCK!!!
Continue readingFOUR RECOMMENDED WEB ANALYTICS BOOKS
This 2009 I found that people is more interested in Web Analytics than ever before mainly because they are constantly asking me about a good Web Analytics Book, so here I’m leaving a list of SOME of the ones I like best. – Web Analytics an Hour a Day by Avinash Kaushik. Estimated cost USD 30. – Web Analytics Demystified: A Marketer’s Guide to Understanding How Your Web Site Affects Your Business (Paperback) by Eric Peterson. Estimated cost USD112. – Web Metrics: Proven Methods for Measuring Web Site Success (Paperback) by Jim Sterne. Estimated cost USD30. – Always Be Testing: The Complete Guide to Google Website Optimizer (Paperback)
Continue readingTWIN INTERVIEW – JIM STERNE AND ERIC PETERSON
In order to get some different point of views about some topics of our industry I interviewed two of the main referents, Eric Peterson and Jim Sterne. Everybody know them so there isn’t so much to add but my personal feeling… Great people and passionate professionals. Eric Peterson, with more than 10 years of working in the industry, is one of the most experienced professionals in the world. He is the Author of the book Web Analytics Demystified, one of the most important books in this field and founded Web Analytics Demystified Inc. in 2007 after working as an Analyst for Jupiter Research. His blog Web
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