It was august 2009 and I was invited to a meeting with Marketing managers of a multinational company. End of year was coming and all of them where working on their budgets for the next year. Each director was supposed to present their proposal and then distribute the marketing budget based on the potential revenue each area could generate for the company (paid search, SEO, TV, email marketing, etc). Each director made his presentation trying to convince all the rest that his/her area had the best potential and, hopefully, get the biggest budget. It was really interesting that each of
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ON MY WAY TO GOOGLE
Sunday night, onboard at the 996 American airlines fly to Dallas and after that to San Francisco. If I’m lucky enough Hebert (a great guy from Codice) will be waiting for me. After that we will be heading Google Headquarters to catch up all the new stuff and to be in touch with fantastic people from all over the world. It’s the kind of places where you know you will learn a lot and charge the batteries of passion. I’m not talking about learn theory, or how to do things, it’s much, much more than that. It’s a place where
Continue readingSETTING UP YOUR WEB ANALYTICS TOOL FOR CONTENT ANALYSIS
Some Web Analytics tools have offers the possibility of tracking and manipulating information based on the query parameters of the query string. One of the most used functionalities is Internal Search: This is a very useful and extraordinary feature that allows you to track and measure what people is searching at your website. However if your website has this functionality means that you will have from each particular page, as much pages as searches your users run. I receive a lot of questions related this feature, saying “in which times you track the information from the query parameter and in which circumstances you strip the query parameter from the url“. In every
Continue readingGOOGLE ANALYTICS GOES FOR INTERNET PRIVACY
Google has just launched a plugin focused on prevent browsers of saving information about your navigation behavior. You only need to opt out when you don’t want the browser saving information about you. Even when it’s true that this feature wont change the life of some of you, it’s a great step towards the Internet Privacy something important for an Enterprise Level Web Analytics Solution. View original post
Continue readingFAQ FROM GOOGLE ANALYTICS NEW FEATURES
Last month Enrique Quevedo invited us (The Intellignos Team) to present with them the new GA Features to the top Clients in Buenos Aires. The above mentioned new features are: – More Goals, up to 20 per profile. – Engagement Goals (time on site or pageviews per visit). – Import the GA Goals into the Adwords platform and using the Conversion Optimizer. – Mobile tracking using a server side snippet. – Advanced filters for the data tables. – Multiple custom variables. – Share advanced segments and custom reports. – Analytics Intelligence. A forecasting tool that alerts you when something goes out of
Continue readingFIN Concept – Free is nothing
“I implemented Google Analytics because is free” is one of the most trite phrases this days in the Internet Industry and let me introduce you the FIN Concept…Free is Nothing. Do you thing that Google Analytics or Yahoo! Web Analytics or any other tool is free just because your don’t have to pay for them? That is not correct and I’ll show you why… Opening a Google Analytics Account is just the beginning of the history after that you have to setup the account and lost a couple of days thinking about what’s your system (website) Objective, how’s your system is composed, what is its structure, what can a
Continue readingGOOGLE ANALYTICS PEDAL TO THE METAL
Today Google has announced a bunch of new an very interesting features under the “Powerful, Flexible and Intelligent” motto . Take a look at it I’ll be brief: 1- Up to 20 goals: 2- Setup goals by time spent or Pageviews/visit. 3- Mobile site tracking: Now you can track your mobile website with Google Analytics whether your users have javascript or not. If you are an Iphone or Android apps developer now you can track your apps performance with Google Analytics. 4- Advanced table filters 5- Unique Visitors: Now, you can use the Unique Visitors metric from any of the Google Analytics dimensions
Continue readingMEASURING “SOCIAL CAMPAIGNS” WITH GOOGLE ANALYTICS
If you are already generating Social Campaigns or are just beginning I recommend you to track them so you can folllow the “plan-action-measure” improving Cycle. Some of you have probably very interesting projects but are not experts in programing or coding and normally avoid this kind of post. Don’t do that! This process is really simple and extremely usefull…give me just five minutes and I’ll show you. 1- Once you have planned your Social Campaign (links with interesting content in Facebook, twitter, Orkut, Sonico, MySpace, Hi5, or any other) you will need to define the Source, Medium and Campaign name (if you are generating multiple links in the same “post” then you can use the variable Content
Continue readingGOOGLE ANALYTICS SETUP FOR DUMMIES
If you are about to implement Google Analytics in your site or blog or you did it but you are not sure if you did it well here you have a detailed explanation about what do you have to configure and why at “Edit Profile Information“. Once you click on Edit you will be driven to the following page. The first field is “Profile Name“. Here you have to use a simple name that let you (and other people) know what is that profile about. I recommend having (at least) two profiles per site, one for the production account and the other for the
Continue readingIS THERE SUCH THING AS A WEBSITE?
During my last presentation at the Web Analytics Day I asked the attendees “What is a Website”? and just one or two persons where able to hardly answer. This is not weird, it is based on the way humans learn. We tend to learn things just once and then we just repeat what we’ve learnt. So when we think we know something we just stop asking “why” and the learning process is done. That represents a very danger behavior when the learnt knowledge is not so. In this case nobody asked themselves what a website is because everybody thought they
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