I’m very glad to announce that Google is organizing, for the next 25th of June, a Web Analytics Day in Buenos Aires. I have the honor of being one of the speakers of the first of the following topics: 1- Google Analytics Advanced Implementation. 2- Media Planning. 3- Google Analytics Advanced Features. 4- Conversion Optimization. You can register to the event here.
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YOUTUBE INTEGRATED GOOGLE ANALYTICS ON BRAND CHANNELS!
Yesterday the Youtube Business blog announced that they integrated Google Analytics with YouTube brand channels. This will give partners and advertisers a much richer and deeper understanding of their channel’s performance by fully enabling Google Analytics reporting on their channel as if it were their own site. More information at YouTube Biz Blog
Continue readingCONVERSION CENTRAL BY GOOGLE ANALYTICS
Google Analytics has just launched “Central de Conversiones” (Conversion Central) which is a Blog with focus on help users to constant optimize their business. I had and have the honor of being part of this project that is lead by the unstoppable Enrique Quevedo and the tireless Jeanette Haber.The blog will be updated twice a week by some of the current Google Analytics Authorized Consultants, amazing people that I have the honor to interact with. I must point out that the focused in not on advertise Google Products but on helping people improving their online businesses (Of course because that
Continue readingAVINASH KAUSHIK INTERVIEWED BY ANALYTICS 2.0
One week ago I interviewed Avinash Kaushik about some hot topics of the Web Analytics Industry. The result was a “must” read Interview, so get this party started Juan – What is the most important lesson you’ve learnt in your career? Avinash – 80% of my efforts should be focussed on delivering towards the company’s bottomline. Everything needs to pass that filter. It comes from the hardships I had to go through in my early jobs. In tough times (and good) any employee, any effort, any analysis, anything and anyone who delivers actual value will be fine. If its measurable you’ll be more than fine. Juan – What would
Continue readingAVINASH IN THE EARTH OF TANGO
It’s been so long since I’ve interviewed Avinash in this blog (Actually the blog was called damia.com.ar in that time). In that moment I’ve just don’t even imagine having Avinash visiting our country or even Latin America. However some years later that is a fact. The 17th of march Avinash will be landing Buenos Aires bringing with him his contagious passion and love for Web Analytics. The day after he will be presenting at a very exclusive event sponsored by Google. If you don’t know Avinash, something difficult if you work in Internet (and/or had a chat with me ), he is one of
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