It was august 2009 and I was invited to a meeting with Marketing managers of a multinational company. End of year was coming and all of them where working on their budgets for the next year. Each director was supposed to present their proposal and then distribute the marketing budget based on the potential revenue each area could generate for the company (paid search, SEO, TV, email marketing, etc). Each director made his presentation trying to convince all the rest that his/her area had the best potential and, hopefully, get the biggest budget. It was really interesting that each of
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WANT A BENCHMARK? YOU BETTER GET A MIRROR
I’d like to invite you to EMMS 2010 (Email Marketing Made Simple) on of the most important email marketing events in Latin America. So if you are near Buenos Aires I highly recommend you to take your ride and head to Paseo La plaza (Av. Corrientes 1660, Ciudad de Buenos Aires, Tel +5411- 6520-5353. Among this year Speakers talking about Social Marketing and Social Email Marketing are Adolfo Kvitca (SPSS), Alejandro Aguilera (Doppler), Franco Carrera (Doppler), Jonathan Baldovino (Doppler), Juan Damia (In this opportunity with my Socialmetrix Hat on) and a surprise speaker…coooool! If you are not near the Tango City no problem mate! Just go here and register to the streaming…see you there! I take advantage to thanks the organizing team for
Continue readingEMAIL MARKETING BENCHMARKS – OPEN RATE, CLICK RATE, UNSUBSCRIBE AND MORE
Here I leave you some interesting Charts from the eMarketer note called “Who is Most Engaged with E-Mail?”, can we generate clusters based on the different Web Mails to optimize ROI? Even when a Web Mail is just a Web Mail and using one or the other seems to be just a casual decision, they behave really different regarding Open Rate, Click Rate, Soft and Hard Bounce rate, Abuse, Unsubscribe, etc. Lets take a look.
Continue readingRE DEFINING THE EMAIL MARKETING FUNNEL
The Email marketing funnels are being changing during last years. The most commonly used is the following: Later people fount out that there is another important metric, mainly with the landing of the called “viral marketing“, forwards and/or tell a friend. This new metric added complexity to the funnel and each Analytic Professional opted for a different design. The most commonly used (at least the one I saw the most) is the following one (forwards are inserted into the funnel in different places): The problem with the above displayed funnel is that Forwards aro not part of the conversion process of a single user. I mean people can
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