BEHIND THE SOCIAL MEDIA SCENE AT SOCIAL MEDIA MONDAYS

Today at Social Media Mondays (Universidad de Palermo, Larrea 1079 at 7pm) , Chris Mordue, Sr. Software Architect at Socialmetrix, will be presenting the “Behind the Social Media Scene“. All you need to know about Social Media Monitoring to understand the what you are analyzing. For about 45 minutes Chris will drive you through topics like, how do Social Monitoring Tools work?, what can this tools measure and what they can’t measure?, what are the main problems in this activity?, what should we expect in the future? among many others topics. About Chris: He is Sr. Software Architect at Socialmetrix, BS in Bioengineering at University of Washington, BS in Computer Engineering at

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SOCIAL MEDIA METRICS STANDARDS – THE LINK BETWEEN STRATEGY AND OPERATIONS

Fortunately we are moving towards the generation of Standard Metrics for the Social Media Campaigns performance, which is great! but not enough. I’m afraid that we felt once and once again in the same trick. We focus on what it is possible to measure and based on that we select our metrics. It looks like the same process we lived during the development of Behavioral Metrics. Even today some people don’t understand why should they use some behavioral metrics and it is understandable because some of them are not useful at all. I mean, they are not useful if you

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