indextools Archives - Juan Damia

May 4, 2020 Juan Damia

All you need to know about attribution models

It was august 2009 and I was invited to a meeting with Marketing managers of a multinational company. End of year was coming and all of them where working on their budgets for the next year. Each director was supposed to present their proposal and then distribute the marketing budget based on the potential revenue each area could generate for the company (paid search, SEO, TV, email marketing, etc). Each director made his presentation trying to convince all the rest that his/her area had the best potential and, hopefully, get the biggest budget. It was really interesting that each of

July 29, 2009 Juan Damia

YAHOO! WEB ANALYTICS CONSULTANT NETWORK IS ON THE ROAD

Today Dennis has announced that Yahoo! launched the Yahoo! Web Analytics Consultant Network which is a network of third party companies with expertise in deriving insight from Web Analytics AND deploying Yahoo! Web Analytics in particular. YWA! Consultants are able to (in Dennis words ): Yahoo! Web Analytics FREE account creation rights (This is sexy eh?) Listing on Yahoo!’s Consultant Network web page Potential client referrals from the Yahoo! Sales team Exclusive “Yahoo! Web Analytics Consultant Network” icon for display on your website Premium levels of technical support and access to a partner portal Access to an exclusive YWACN forum to share ideas and technical

June 3, 2009 Juan Damia

YAHOO! WEB ANALYTICS DENNIS MORTENSEN INTERVIEW AT SES NEW YORK 2009

Very interesting Interview to Dennis Mortensen, former COO at Indextools and current Director of Data Insights at Yahoo! Enjoy it!

June 1, 2009 Juan Damia

YAHOO! WEB ANALYTICS 9.5 REVIEW

Finally Yahoo! Launched its 9.5 version, which is the first Yahoo! Version of Indextools. This version is full of Dennis Mortensen touches something normal since the project is still under his hands. The first thing that you note when you login this new version is that the entire front end looks much more sexy. The “landing page” has a Line Chart with Visits, Visitors and Pageviews. At the botom you will find the numbers of Visit, Visitors, Page Views, Avg. Page Views, Av. time spent on site, Bounce Rate and New Visits. Then you will be surprised by the new report menu. When I say a new report menu I mean, on one hand it has a different distribution of current reports and on the other hand

May 28, 2009 Juan Damia

WE UPDATED TO YAHOO! WEB ANALYTICS 9.5 VERSION

Our account has been updated to the Y!WA 9.5 version and it is simple awesome! We will be posting the new version review in a few days, keep in touch. One of the Yahoo! Web Analytics 9.5 new features that I love is that you can drag and drop a call out icon to any place in the chart and you can add your insights or additional information. I love it because it adds a lot of relevance to your analysis. Enjoy some screenshots.

April 28, 2009 Juan Damia

YAHOO! WEB ANALYTICS LAUNCHED ITS 9.5 VERSION…SWEET!!!

Yahoo! Web Analytics (#YWA) has launched its 9.5 version. Among the new features you will find: – New Demographic Dimensions– New Psychographic Dimensions– New Charting Capabilities– New Path Analysis– New Negative-Segmentation opportunities– New version 5 tracking code – Native PDF export.– Use up to 50 actions (goals).– Introduction of 38 custom fields.It is important to point out that demographic data will not only be presented in sexy charts but you will be able to use it for filtering another reports information. Take a look to some screenshots or get more information visiting Dennis blog