Pageviews, Visits and Visitors. Is that enough?

Pageviews, visits and visitors, are apparently the most important metrics for measuring our website performance. Then as much pageviews, visits and visitors we could have as better our site performance is. Unfortunately this view is not only weak but incorrect. Those three metrics allow us measuring different kind of things. So if we have a publisher website our main metric is pageview (this is the way it works but is has lot of issues I’ll mention in a future post). If we are measuring a chat, unique visitor is out metric, because what we do want is people stay in

Continue reading

My kingdom for a pageview

If there is something that revolutioned the internet it is SEM, mainly with google. This company understood that value of relevant content and give the chance to people who generate it to earn some money. The result is really good, they have a really simple service, that almost anyone with a minimum internet knowledge could handle. Both, adwords and adsence give the users a lot of technical and marketing support (even with very simple e-learning modules). The fact is that today citizens became publishers, and the the TV raiting war is being emulated but in a different scenario. The objective?

Continue reading

Go Ahead

Daydreaming might feel like the ultimate waste of time, but it’s just the opposite. Recent research from Dartmouth College suggests that during daydreaming, your brain may actually be processing important issues that aren’t relevant at that immediate moment

Continue reading

Complacency ‘rife’ in IT projects

Many European IT workers are not being held responsible for delivering projects late, a new study suggests. It found that 51% of European IT professionals said there would be no risk to their job, compared 33% in Asia and 22% in the Americas. ALL IT PROJECTS ON TIME Sweden 44% Switzerland 24% Czech Republic 20% Germany 19% Denmark 16% UK 11% Finland 8% Israel 8% France 6% Belgium 4% Italy 4% Netherlands 4% Russia 4% Spain 4% Source: EIU/HP The study was conducted by HP and the Economist Intelligence Unit (EIU) which spoke to 1,125 professionals worldwide. They said Sweden

Continue reading

Go ahead – waste your time

Napping does a mind and body good. A 15- to 20-minute snooze can make you more alert and energized and improve your stamina, and longer naps can even help you learn and retain information better, according to research by Sarah Mednick, Ph.D., a psychologist and sleep researcher at the Salk Institute for Biological Studies. That’s all the excuse you need to rest those drooping eyelids for a minute. Messiness is in the eye of the beholder, say Eric Abrahamson and David H. Freedman in their book, Perfect Mess: The Hidden Benefits of Disorder. Just because your idea of “organized” is

Continue reading

Trends in Google Business

One of the greatest information sources is the company’s annual report, your can get awesome information about present and future situation and potential risk the company is going to be facing in the future. I was analyzing the Google Inc. results for the first quarter 2007 and I found this interesting analysis they do about their business. Enjoy it. “Our business has grown rapidly since inception, resulting in substantially increased revenues, and we expect that our business will continue to grow. However, our revenue growth rate has generally declined over time, and we expect it will continue to do so

Continue reading

New Google Analytics version

Well after some weeks of using the new Google Analytics Version I’m posting my fist analysis about it. I was never so in love with google analytics since it born in November 2005 based on Urchin, the log file analyzer funded in December 1995 by Paul Muret and Scott Crosby (actual CEO of Google Analytics). Google analytics seems to be a Log File Analyzer that emulate a page tagging, since it is not installed in your own servers you need to tagging your site, those tags generate logs that are analyzed once a day by google analytics servers as a

Continue reading