The average time per visit is one of the analysts favorites metrics. The objective of this metric is reporting how sticky the website for its visitors is. The way most people use it is taking it directly from the average time per visit report. One of the most important things for a good analyst is first of all having an in depth understanding of the analyzed data. In online, all the information require a technical understanding besides the statistical understanding. So, what does the average time per visit metric measures?. In most platforms average time per visit is calculated dividing
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