“I implemented Google Analytics because is free” is one of the most trite phrases this days in the Internet Industry and let me introduce you the FIN Concept…Free is Nothing. Do you thing that Google Analytics or Yahoo! Web Analytics or any other tool is free just because your don’t have to pay for them? That is not correct and I’ll show you why… Opening a Google Analytics Account is just the beginning of the history after that you have to setup the account and lost a couple of days thinking about what’s your system (website) Objective, how’s your system is composed, what is its structure, what can a
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