In order to get some different point of views about some topics of our industry I interviewed two of the main referents, Eric Peterson and Jim Sterne. Everybody know them so there isn’t so much to add but my personal feeling… Great people and passionate professionals. Eric Peterson, with more than 10 years of working in the industry, is one of the most experienced professionals in the world. He is the Author of the book Web Analytics Demystified, one of the most important books in this field and founded Web Analytics Demystified Inc. in 2007 after working as an Analyst for Jupiter Research. His blog Web
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