I do agree with you if this post title sounds a little funny to you but I’ll show you that it makes sense.I’ve post several times about the importance of integrating information, it provides us the total picture of our situation avoiding inferring part of it, which means building better scenarios for most efficient decision making.Lets use an example the ecommerce site from a computer company. What information this company normally use to understand what is happening with their businesses? Traffic and sales. Both are behavioral metrics which means that tell us what are people doing but not why.What happen

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