During the last HOWA Buenos Aires Mariano Amartino (one of the most recognized bloggers in the region) was presenting the topic Analytics & Bloggers. He agued that he is not an Analytics expert but just a guy that uses a couple of metrics and a lot of intuition to manage their blogs. Actually I invited him to challenge us (people working in Analytics). You know, something like “I never used Analytics and I’m very successful”. I had the fantasy that if it is possible to be successful without Analytics then we had a lot to learn from…actually we could even understand why Analytics is not as much developed in

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