Yesterday I was thinking on how digital advertising had changed since my first steps in the internet. I still remember the first floater or Layer banner that really shocked me, It was from Nike. You was navigating a publisher’s website and a Shark’s Fin started swimming around the screen like in the movie, like trying to frighten you, this really kept my attention and finally the Nike logo was displayed with a very catchy phrase that I can’t even remember right now. That was 1999. Simple, creative, catchy. This days is not that simple to take user’s attentions. In 1999,
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