Identifying the type of information we are handling is the base for building decision-making scenarios with an acceptable level of risk. The type of information has nothing to do with the information source. The information source is just a mere “provider” but is not important at all once the information is already in your information system. For instance a Web Analytics tool could provide Behavioral information, however some of them could provide attitudinal information and it doesn’t make any change as long as you know which kind of information you are handling in every case. If your Web Analytics tool just provide Behavioral information (all the Web Analytics tools do it)
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IDENTIFYING SITE INTERACTIONS, THE KEY FOR OPTIMIZING
If you would like to optimize your site performance it is key to first identify the interactions that a user could generate on it. To do so you must forget about the holistic vision of systems by the systemic vision (highly recommended to read Peter Senge’s Fifth Discipline). The holistic vision says that in order to optimize each part of the system you need to optimize each part of the system while the systemic vision says that the important thing is to understanding and optimizing not the parts (or objects) but the interactions and not all the interactions but the one/s that are mainly constraining your website from a
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