How to create storytelling dashboards like a boss

Analytics people have to be the ones that simplify the decision making process. We have to be the ones that help people consume the information in a way that is simple, it is not time consuming, it is not confusing and as univocal as possible. Analyzing and reporting are two completely different things (more info here “How to make self explaining reports“). The person that analyzes the data goes through a mediate process of questions and answers that generates the layers of information that will give context to the reported data (What I call the P.I.C. or Personal Information Context).

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