Yesterday I was thinking on how digital advertising had changed since my first steps in the internet. I still remember the first floater or Layer banner that really shocked me, It was from Nike. You was navigating a publisher’s website and a Shark’s Fin started swimming around the screen like in the movie, like trying to frighten you, this really kept my attention and finally the Nike logo was displayed with a very catchy phrase that I can’t even remember right now. That was 1999. Simple, creative, catchy. This days is not that simple to take user’s attentions. In 1999,
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Life before and after Magic Leap, are you prepared?
I remember that during the first wave of internet we tried to replicated the physical world but inside the browser. So buying cloths online was supposed to be like being in the store, which at that time was just impossible. It wasn’t until the second internet wave (after the crash of the first bubble) that we realized that internet won’t be or supposed to be like the real world. Actually it was able to be better but in a different way. During this second wave was where companies like Amazon came to make a revolution in the way we shop,
Continue readingMarketing is about people buying intention. Conjoint Analysis 101.
We’ve already talked that companies have one main objetive, earning money. If we add the variable ‘t’ we can split this main objetive in two, present and future earnings. The present earnings is the Company’s current economic result, while the future earnings are determined by the buying intention. On the other hand the above mentioned buying intention it’s the result of several variables that occurs together like: 1. The person have the need or intention to buy something in particular. 2. The company have the product that can satisfy the generic need. 3. The person have the money to buy
Continue readingSocial Analytics the key responsable for making real time marketing come true
I was reading a very interesting research by eMarketer that begins this way ¨Marketers know the value of social data but interpretation remains a challenge¨ and I thought, are we still having the same problems than 10 years ago. I mean, we are not talking about Social Analytics, a pretty new work in ¨the block¨ but at the end the day it´s the same thing. 1. The digital era fill the desks with information: Well, even when this is totally true we can complain about it. Come on, we are talking about it for more than 10 years and is
Continue readingUS Hispanics Advetising Spending
I’ve read in E-Marketer a very interesting report from Advertising Age reported that last year US advertisers spent 64% of their Hispanic-targeted media budgets on Spanish-language broadcast and cable TV networks, while Internet display ads garnered less than 5%. “Hispanic consumers under the age of 35 are spending more time online than watching TV
Continue readingWhite Paper IV – Social Networks in Latin America – Second Part
Social Networks in Latam (Second part) According comScore estimations- March 2008 – the number of internet users in the 5 major countries of the region (Argentina, Brazil, Chile, Colombia and Mexico) are 47.5 million. If we also consider the Internet users in Puerto Rico and US Hispanics the number reach the 67.5 million. During the month of March the number of unique visitors from 9 social networks we analyzed (bebo, facebook, friendster, hi5, myspace, netlog, orkut, sonico y tagged) sum 37 million in these five countries in Latin America. It is important to point out that persons that are using more than one of the above mentioned Social Networks are being
Continue readingWhite Paper III – Social Networks in Latin America
The Social Networks in Latin America (Download PFD) The global phenomenon of social networks is landing in Latin America. Techcrunch recently published an article about Sonico describing it as the largest and most unknown social network in the region. Social networks are the foundation of the Web 2.0 – would be the equivalent of the traditional Web portals – and consist of sites where users can create a profile and contact other people. These users produce content that can be shared with other members within the network. However, so far it has not been dimensioned clearly the impact that social networks are taking among Internet users in the
Continue readingThe “Fee vs. Free” dilemma
Its seems to be the latest trend that Media Companies are making their content available for free, like the New York Times. Some others like Financial Times are making some of it available and some other by subscription. Some others, like Rupert Murdoch for The Wall Street Journal, are planning to switch from a paid subscription to a free content one. EMarketer Analyst (like Ben Mackin, David Hallerman, Lisa Phillips, Karin Von Abraham and Paul Verna) where analyzing this situation and here are some interesting charts (read the entire note here at emarketer).
Continue readingComparison of churn rates
One of the most closely guarded secrets in business seems to be the churn rate. This is the rate of attrition, over a period of time, that subscriber-based customers “churn out” (unsubscribe) of the customer base. Churn rates are often measured in monthly terms, especially in the cable and satellite television and the wireless telephone industries. Business analysts will often look at the churn rate on a quarterly basis. Likewise, an annual rate of churn is a commonly used measure. Recently, I got to searching the Internet for a comprehensive list of churn rates, if such a thing existed. A
Continue readingWhat’s a Latino?
1 What’s a latino?. This first part deals with the English term Latino as used in English-speaking nations. This term should not be confused with its homographs in other languages and their usages therein (wikipedia). Etymology Latino is borrowed from Spanish latino, probably shortened from latinoamericano.(wikt:latino, dictionary.com). The English language does not usually distinguish between the male and female genders of the word in Spanish. Who and What is Latino? The term “Latino” is a versatile one that includes people from USA and Latinoamerica. In the United States, people of Latin American backgrounds describe themselves in many ways. These identity
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