We all know that Hispanics are still the USA’s fastest-growing minority group, but the truth is that most of their population increase comes from births in USA rather than for immigration. Government numbers shows that 60% (1.3 million) of the new Hispanics in 2005 are citizens because they were born in USA. In USA, a third of their population are considered minorities, in which Hispanics are the largest minority group with almost 43 million. It’s important to take into consideration that the US Census counts all residents and makes no distinction between those here legally and illegally. William Frey, demographer
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Does viral marketing make any sence?
One of the very interesting presentations in MKTG 2.0 was Greg Johnson’s. He talked about innovation, and one of the topics he mentioned was Viral marketing. Even when some of the previews presenters mentioned their viral campaigns, Greg’s doesn’t doubt in criticize the concept in my opinion in a very exaggerated way. He said something like “What’s viral marketing but the very basic function of the internet itself?” I do not agree with Greg, so let’s see what viral marketing is: Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce exponential increases in
Continue readingSocial Shopping
Social networking + viral marketing = e-commerce revenue. There is no doubt that social networks are the 2006 stars in internet. The New York Times reported this month on a new hybrid of social networking and e-commerce called “social shopping.” The article listed ThisNext, Kaboodle, Wists and StyleHive as examples.
Continue readingSocial revolution, social networks.
A social network is a social structure made of nodes which are generally individuals or organizations. It indicates the ways in which they are connected through various social familiarities ranging from casual acquaintance to close familial bonds. Some history The first social networking website was Classmates.com, which began in 1995.
Continue readingWhy to take less when yahoo is best
Why to take less when yahoo is best was one of the first Pepsi
Continue readingViral bucks in viral vehicles
If we analyze the business history, nothing generates more impact and bring clients to a brand than word of mouth. This decade something empowered this concept and let it became the new advertising star, and that’s Internet.
Continue readingDesired Advertising – DAD – Is that possible?
These days everybody is talking about the different types of online advertising, which one generates more clicks or generate a better conversion rates. Today’s online advertising it’s turning pretty much complicated but the conversion rates are increasing very slowly or even not increasing at all. So, how much work is necessary to push the conversion rates up? And the ROI of that work is really positive?. Normally when some technique doesn’t work or is not working as much as necessary, the people try to defend it even with impossible explanations, but let us feel comfortable with the known technique for
Continue readingWhat’s a Latino?
Everyone is talking about Latinos these days, but what exactly is a Latino?
Continue readingDo you speak SPANGLISH?
Spanglish, a portmanteau of the words Spanish and English, is a name used to refer to a range of language-contact phenomena, primarily in the speech of the Hispanic population of the United States, which is exposed to both Spanish and English.
Continue readingDoes Money Buy Happiness?
What makes the people immigrate to the United States? Why does a person agree to leave their country, family, friends, memories and even their history? What are they looking for? Is it all about money, future, or something else? Emigration is always hard, period, and for that reason I find it highly interesting to think about the reasons why people decide to leave everything behind just for an objective.
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