WEB ANALYTICS – THE STRATEGY FOR OVERCOMING THE RESISTANCE TO CHANGE

If you are in the middle of the process of convincing your boss to begin with the Web Analytics activities you will, as we already talked at my book Meta Analytics, definitely face a lot of troubles trying to make people (not just you boss) overcome the resistance to change.

Don’t you ever underestimate the power of people resisting to change. So take a look at the following video and prepare for a very challenging ride.

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