The last monday, 28 of October 2012, was a great day with with some amazing announcements at the Google Analytics Summit 2012 (#GASummit). Google had launched its new strategy that even when it sounds a little hyperbolic (Universal Analytics?), it has substance. With this new strategy Google Analytics is trying to move out from the Cookie centric (browser centric) measurement model to a new user centric model, which is GREAT! It means that they are not going to use cookies any more? No…means that they are still using the cookie but it will save a user ID (that will remain
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Campaign Attribution in Google Analytics
In this post I’ll talk about how Google Analytics attributes a conversion, technically talking. This is not about how you should analyze conversion attribution, if you are interested in that I suggest you to visit Constraint Management vs Direct Attribution. Google Analytics, as the other Web Analytics solutions allows you to identify from which source each conversion came from. Each platform has a particular attribution definition, ergo, it attributes the conversions in a very particular way and could or could not be the same as any other tool you may use. The key, as always in digital measurement, is identifying
Continue readingBack from Google Analytics Summit 2011
It was a very intense week at the Computer History Museum. Jesse Nichols, the tireless Program Partner Manager for Google Analytics and Google Optimizar, did a great job with his team, arranging an event for more than 500 people from all over the world in in a very exquisite way. I’m not sure what it is and what it is not under NDA so I wont go in depth about new launches and developments. The most important things I wanted to mention are: 1. The first day was basically an overall presentation about the platform improvements. All of them where
Continue readingReport your Google Plus in Google Analytics and Webmasters tools
Well, it is great to find out that at least some players in the industry are taken seriously the importance of information integration, the importance of having all the pieces of the puzzle available when creating the decision making scenario. A way to revert the situation displayed in “Top Performance Metrics“. Last week Google released the +1 button, kind of a “Like” but for the Google+ Project. The best part of this released is that Google thought about integration from the beginning and you can measure the +1 button from Google Webmasters tools and Google Analytics understanding how +1 affect
Continue readingON MY WAY TO GOOGLE
Sunday night, onboard at the 996 American airlines fly to Dallas and after that to San Francisco. If I’m lucky enough Hebert (a great guy from Codice) will be waiting for me. After that we will be heading Google Headquarters to catch up all the new stuff and to be in touch with fantastic people from all over the world. It’s the kind of places where you know you will learn a lot and charge the batteries of passion. I’m not talking about learn theory, or how to do things, it’s much, much more than that. It’s a place where
Continue readingGoogle Analytics Launches the Google Analytics App store
Google has recently launched the Google Analytics Application Gallery allowing companies that are developing useful apps to offer their apps to Google Analytics users. The idea is just amazing. As we were talking in this blog for several years, every person of every company of every industry has a very unique information need for making their decisions.a Google could take two ways, the first is to develop all the required apps to satisfied the most users as possible, the second is to allow third party developers to do it by their self. The first possibility was very risky for Google since it is really
Continue readingGOOGLE ANALYTICS GOES FOR INTERNET PRIVACY
Google has just launched a plugin focused on prevent browsers of saving information about your navigation behavior. You only need to opt out when you don’t want the browser saving information about you. Even when it’s true that this feature wont change the life of some of you, it’s a great step towards the Internet Privacy something important for an Enterprise Level Web Analytics Solution. View original post
Continue readingFAQ FROM GOOGLE ANALYTICS NEW FEATURES
Last month Enrique Quevedo invited us (The Intellignos Team) to present with them the new GA Features to the top Clients in Buenos Aires. The above mentioned new features are: – More Goals, up to 20 per profile. – Engagement Goals (time on site or pageviews per visit). – Import the GA Goals into the Adwords platform and using the Conversion Optimizer. – Mobile tracking using a server side snippet. – Advanced filters for the data tables. – Multiple custom variables. – Share advanced segments and custom reports. – Analytics Intelligence. A forecasting tool that alerts you when something goes out of
Continue readingFIN Concept – Free is nothing
“I implemented Google Analytics because is free” is one of the most trite phrases this days in the Internet Industry and let me introduce you the FIN Concept…Free is Nothing. Do you thing that Google Analytics or Yahoo! Web Analytics or any other tool is free just because your don’t have to pay for them? That is not correct and I’ll show you why… Opening a Google Analytics Account is just the beginning of the history after that you have to setup the account and lost a couple of days thinking about what’s your system (website) Objective, how’s your system is composed, what is its structure, what can a
Continue readingGOOGLE ANALYTICS PEDAL TO THE METAL
Today Google has announced a bunch of new an very interesting features under the “Powerful, Flexible and Intelligent” motto . Take a look at it I’ll be brief: 1- Up to 20 goals: 2- Setup goals by time spent or Pageviews/visit. 3- Mobile site tracking: Now you can track your mobile website with Google Analytics whether your users have javascript or not. If you are an Iphone or Android apps developer now you can track your apps performance with Google Analytics. 4- Advanced table filters 5- Unique Visitors: Now, you can use the Unique Visitors metric from any of the Google Analytics dimensions
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