In my book Meta Analytics I presented two sides of the analytics synapsis. The object that we analyze (companies) and the subject that make the analysis (the people). Between those two things there are a lot of things to deal with to convert the result of the synapsis in an insight that can be taken into action. In this post I’d like to talk about the object, the company. A company is a system, a set of parts that interact together with the common objective of adding value (in the present and in the future). So basically the information system
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Are you still struggling with data? Here is why
It’s been seven years since Meta Analytics was published. In that book instead of focusing on the technical aspects I wrote mainly about two main pillars on the insights process. 1) The object: The object is what the subject (the person) will analyze. Understanding the “substance” of what we are analyzing is key to generate a proper interpretation of what is been observe. The object in our case are companies. Companies are systems, a set of things that interact together with a common objective which is making money today (ie Ebitda) and in the future (ie Purchasing intention). The parts
Continue readingSocial Analytics the key responsable for making real time marketing come true
I was reading a very interesting research by eMarketer that begins this way ¨Marketers know the value of social data but interpretation remains a challenge¨ and I thought, are we still having the same problems than 10 years ago. I mean, we are not talking about Social Analytics, a pretty new work in ¨the block¨ but at the end the day it´s the same thing. 1. The digital era fill the desks with information: Well, even when this is totally true we can complain about it. Come on, we are talking about it for more than 10 years and is
Continue readingData Driven Culture – Dealing with “change resistance”
If you are in the middle of the process of convincing your boss to begin with Analytics activities, you will definitely face a lot of troubles trying to make people (not just you boss) overcome the resistance to change. You have to know that becoming data driven requires a cultural, more than a technical change. Don’t you ever underestimate the power of people resisting to change. So take a look at the following video and prepare for a very challenging ride.
Continue readingConvert insights into action – Quote of the day
The importance of converting insights into action: “Action is the real measure of intelligence”. Napoleon Hill
Continue readingOUR TIME BY RAUL RIVERA ANDUEZA
Some time ago Wences Casares introduced me to Raul Rivera Andueza with the excuse of Raúl’s book launching. Raul has an impresive background however the best thing about him, in my opinion, is that he was working for a long time as a Social Entrepreneur to promote activities that really impact the Latin American Environment. His level of compromise with the region drives Raul to write his Book “Nuestra Hora” (Our time). After reading several pages of his book I must say that I’m proud of having these kind of professionals in the region. His pragmatic vision that call people to drive ideas into
Continue readingHow to improve your online businesses and not die trying
The main goal in online projects, like in the rest of the industries, it is to maximize the benefits. If you want to do that the key is taking as much as you can from you current capacity (what you already have). The best thing that could happen to us is that much of what we are looking for (our goal) crosses through our system (campaign, website, shopping cart, etc). The effective quantity of things that flows through your system is called throughput. In order to simplify the process lets say that our online project is based on three main
Continue readingHug a developer today, Hilarious!!!
Sad but true…
Continue readingGo Ahead
Daydreaming might feel like the ultimate waste of time, but it’s just the opposite. Recent research from Dartmouth College suggests that during daydreaming, your brain may actually be processing important issues that aren’t relevant at that immediate moment
Continue readingGo ahead – waste your time
Napping does a mind and body good. A 15- to 20-minute snooze can make you more alert and energized and improve your stamina, and longer naps can even help you learn and retain information better, according to research by Sarah Mednick, Ph.D., a psychologist and sleep researcher at the Salk Institute for Biological Studies. That’s all the excuse you need to rest those drooping eyelids for a minute. Messiness is in the eye of the beholder, say Eric Abrahamson and David H. Freedman in their book, Perfect Mess: The Hidden Benefits of Disorder. Just because your idea of “organized” is
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