Eli Goldratt, a person that I completely admire. Author of “The Goal” and of the TOC, Theory of Constraints. Take a look at it, it’s the perfect video for Friday…promise!
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One of the first copy of Meta Analytics is in Great Hands!
One of the first copies of Meta Analytics is in very good hands, Jim Sterne is one of the founders of the Web Analytics Association, Author of more than 8 books and an incredible person.
Continue readingData Driven Culture – Dealing with “change resistance”
If you are in the middle of the process of convincing your boss to begin with Analytics activities, you will definitely face a lot of troubles trying to make people (not just you boss) overcome the resistance to change. You have to know that becoming data driven requires a cultural, more than a technical change. Don’t you ever underestimate the power of people resisting to change. So take a look at the following video and prepare for a very challenging ride.
Continue readingDefining the right objective – Quote of the day
Defining the right objective, and put the right pressure to make it happen: Every company, every boardroom in which I sit, has a plan, and they have objectives, goals, and a process. And to make it work, the pressure and incentive have to come from the top. (Vernon Jordan)
Continue readingWhat’s your objective today?
One of the most important actions you can take in Analytics is begin your day with a plan. Your plan can be very easy, just ask yourself what actions must be taken and by whom. Then think where and how you can get that information. Some information may not be available, do not focus on trying to configure and instal a new platform for that. You can do that in the future, but in order to keep focus on the information you need, forget about that by now. Just try to get as much information as you can, write down all that
Continue readingConvert insights into action – Quote of the day
The importance of converting insights into action: “Action is the real measure of intelligence”. Napoleon Hill
Continue readingFive tips for successful digital projects
Digital projects have a particular complexity based on the reality that everything is constantly changing. In this kind of environment is very risky to base your decisions for new projects in previous ones since the possibility that the same formula works in this new very unique situation is almost cero. Due to the above mentioned situation is normal that managers and analysts have to make decisions based on very unique and particular scenarios. That is why I highly recommend going beyond the conventional Analytics activities focusing on comprehend the human mind and understand the analyzed system (or project): 1- Every new problem must be taken as that…a new problem. Never try to compare it to
Continue readingLAUNCH EVENT – META ANALYTICS
This Wednesday March 16th I’ll be presenting my book Meta Analytics, the new book of the Management and Marketing collection from the Universidad de Palermo’s Graduate School of Business. Where: Universidad de Palermo, Larrea 1079, City of Buenos Aires. When: Wednesday 16th of March, 7 pm. For more information call (+5411) 5199-4500 ext. 2313 or e-mail at eventosface@palermo.edu
Continue readingMETA ANALYTICS BOOK
Meta Analytics is not a technical book instead it is a book focused on understanding how the human mind works, how the online project (systems) behave. This way you can configure your analytical mind to be ready to analyze and making efficient decision even when you face a brand new situation. You can buy the book (By now just the spanish version) by clicking buy Meta Analytics Online
Continue readingFLOWCARD INFORMATION ON THE GO
Since I´m working in Analytics I´m trying to get an analytics model that allows me to understand and analyze each particular system in a properly way…as something alive. The current Analytics models are great to analyze pictures of the system, or “movies” but about each part of the system, with an holistic and not systemic vision of Analytics. The holistic vision says that if you optimize each part of your system you have an optimized system, while the systemic vision says that the key is not on every part of the system but on their interactions. You can have a beautiful landing page but it is important is
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