Well, remember that in my past post I was talking about trusting your main source of value to a third party that can have a different objective/s than yours? I also mentioned the example of using Google Attribution Model. Well, if I would be Google I would try with all my might to be the one that sets the standard of the attribution model the people use. Why? Because the attribution model is the one that tells you how and where you should invest your advertising budget. So, apparently Google is aligned with that idea, because has just launched their “free Google Attribution” model.
Continue readingCategory: “The market”
Information integration where are you?
The following chart presented by eMarketer shows the answers made by the Forrester Conference attendees. The question was “What is the best source for generating data on their customers”, the answers are not a surprise at all. They answer as each source provides enough information itself about their customers, but they don’t! Web analytics just tells you what your customers are doing but how are you gonna make a decision when you don’t know why?
Continue readingThe US ICT Market optimistic about Analytics and BI investments
According to a report by Forrester Research the total Total U.S. ICT market in 2011 was $962B with the majority being generated from software sales ($208B) followed by Telecom Services ($199B) and IT Consulting and Systems Integration Services ($188B). The following graphic show the U.S. ICT market for 2011. Forrester forecast for analytics and BI are more optimistic. When customer experience and engagement is taken into account, the forecast seems high. Salesforce knows how to translate trial users into customers. The question is can they do this fast enough in 2012 throughout the enterprise and mid-tier accounts to keep up their
Continue readingAnother year in Web…sorry Digital Analytics – Happy new analytyear!
We can discuss about almost everything, the name of what we do (Digital, Web, or just analytics), about the platforms, about the practices and even about who are the most influential professionals but if there is something about we are do all agree is that this was a very intense year, lets take a look to the most relevant news about it: January 24, 2012: Accenture to Expand Analytics Capabilities with Acquisition of Neo Metrics Analytics S.L. March 05, 2012: Web Analytics Association Becomes Digital Analytics Association. March 31, 2012: Urchin is retired from the market. April 18, 2012: Havas Digital 20% of Intellignos.
Continue readingDennis Mortensen’s Visual Revenues secures Series A seed founding
Yesterday I’ve received great news from Dennis Mortensen (Remember, the guy from Indextools, acquired by Yahoo!, today Y!WA), a guy that I admire for his great and pragmatic analytical mind. His company Visual Revenue secured Series A seed founding for USD512k led by Lerer Ventures, SV Angel, Kima Ventures and NYC Seed and joined by 10 individual Angel investors. The investment will be used to accelerate product development of company’s Predictive Analytics Platform for Media Visual Revenue offers media companies a first-of-its-kind Front Page Decision Support System for online Editors. The solution, which can predict the performance of a piece of content about 15 min. into the future, provides real-time recommendations on what
Continue readingEMAIL MARKETING BENCHMARKS – OPEN RATE, CLICK RATE, UNSUBSCRIBE AND MORE
Here I leave you some interesting Charts from the eMarketer note called “Who is Most Engaged with E-Mail?”, can we generate clusters based on the different Web Mails to optimize ROI? Even when a Web Mail is just a Web Mail and using one or the other seems to be just a casual decision, they behave really different regarding Open Rate, Click Rate, Soft and Hard Bounce rate, Abuse, Unsubscribe, etc. Lets take a look.
Continue readingTWITTER SECRETS REVEALED BY A HACKER
Yesterday Techcrunch published a post with Twitter Internal information that “a hacker” send them to analyze. Later on Evan Williams (de Twitter) confirmed the attack to Techcrunch. Today I’ve received that information in the eMarketer newsletter. Snoop here Regarding the information received it would be 25 million users worldwide using twitter by the end of 2009, 100 million users by the end of 2010 and 350 million users by the end of 2011. On the other hand eMarketer calculated in April that Twitter would have 12.1 million US adult users in 2009 and 18.1 million in 2010. Now, in my opinion, is not kind of naive thinking that a company
Continue readingTOP TEN GOOGLE ADVERTISERS
Top ten Google Advertisers. Download the Excel file here. more info at Marketing Charts
Continue readingARE IPHONES GOOD FOR ADVERTISING?
Today I received the eMarketer Newsletter with a very interesting note about the advertising consumption behavior of Iphone Users against non-iphone users. The note is based on a Brightkite, Inc. and Gfk NOP study.
Continue readingINTERACTIVE VS TRADITIONAL MARKETING ROI AND THE WINNER IS…
Sometimes Online Marketers don’t understand budgets are still much higher in offline advertising than Online Advertising. Emarketer carried on a very interesting research that surprised me at the same time that helped me understand the above mentioned situation. This chart shows that even when there is a high quantity of professionals that believe that Online ROI is higher than offline ROI, there is more people that “don’t know”. However if we join… the answer that represent “equal or less” there are more people that think that Online ROI is equal or lower than the Offline one. So now I kept thinking
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